Spain, Epicentre of Rockfield's European Flexible Accommodation Strategy

In the competitive European real estate landscape, Spain is establishing itself not only as a key investment market, but also as a centre for strategic operations. The British asset manager Rockfield has taken a significant step in this direction by designating Spain as its hub for the management and expansion of its Flexible Accommodation portfolio across Europe..

This decision, which reinforces Rockfield's commitment to the Spanish market, has profound implications. Rather than simply being a destination for its investments, Spain becomes the brains from which operations will be directed and growth strategy will be designed in other countries such as Italy and Portugal.

The appointment of Manuel Vary, until now Rockfield's Director for Spain, as Managing Director for Europe., is the personification of this new strategy. From Madrid, Vary will lead the search for new opportunities and the management of a portfolio that already includes more than 1,400 beds and an ambitious goal of achieving the 5,000 beds over the next four years.

Rockfield, which has invested more than 150 million in Spain since its arrival in 2019, it has demonstrated a deep knowledge of the local market, specialising in projects of Flexible Accommodation such as student residences and coliving. Its Spanish portfolio, which includes assets in Madrid, Seville, Valencia and Malaga, has served as a successful testing ground and as the basis for this leap into pan-European management.

The choice of Spain as the hub responds to several key factors:

  • Market maturity: The Flexible Accommodation in Spain has reached a level of sophistication and professionalisation that makes it a benchmark.
  • Local talent: The existence of an ecosystem of professionals with experience in the sector living facilitates the creation of a high-level management team.
  • Attractive investor: Spain remains a magnet for international capital, allowing Rockfield to maintain a solid base while exploring new markets.

Rockfield's strategy is a testament to Spain's potential and growing influence on the global Flexible Accommodation European. The country is not only attracting capital, it is now also exporting talent and strategic vision to shape the future of the European Union. living throughout the continent.

The next edition Vitur Summit 2026 will take place in Malaga on Thursdays 13 and 14 May and will once again be the meeting point for operators, investors and companies in the sector to boost their business, establish strategic alliances with the different agents involved and gain access to all the latest news, trends and opportunities in the sector from leading speakers and companies.

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