Vitur Forum Sevilla 2026
Miércoles 2 de diciembre | Espacio Exploraterra
Martes 1 de diciembre | Cena Cóctel Líderes del Sector, Hotel Alfonso XIII
Vitur Forum Sevilla es el encuentro profesional de la corta y media estancia en Andalucía.
Un espacio de análisis y conexión para los profesionales que lideran la evolución de este mercado.
La agenda del encuentro está formada por fundadores, consejeros delegados y directivos senior con responsabilidad directa en la estrategia y la toma de decisiones de sus organizaciones.
Espacio Exploraterra
Una cena privada para favorecer las relaciones profesionales y generar conexiones con los líderes del sector antes de la jornada.
Calle San Fernando 2
41004 Sevilla
Agenda subject to change.
15 de octubre
- Official welcome to Vitur Forum Madrid.
- Introduction to the event.
- Overview of the key issues to be addressed throughout the day.
- Presentation of sectoral data.
Rapporteur: Carlos Pérez-Lanzac de Lorcafounder of Vitur.
Agenda provisional sujeta a cambios.
14 de October de 2026
Broken Shaker Madrid
2h
Cena Cóctel Líderes del Sector
15 de October de 2026
Espacio KOI
15 min
Registration and check-in
15 min
Bienvenida e inauguración
Carlos Pérez-LanzacFounder of Vitur
María José Piccio-MarchettiDirectora General de Vivienda y Rehabilitación, Comunidad de Madrid
10 min
INFORME SECTORIAL SAVILLS: Análisis mercado Alojamiento Flexible
Javier OrozDirector Hoteles, Savills
30 min
INSTITUCIONAL: Novedades regulatorias en la Comunidad de Madrid para las nuevas formas de vivir
- María José Piccio-MarchettiDirectora General de Vivienda y Rehabilitación, Comunidad de Madrid
David GonzálezSubdirector General de Urbanismo, Comunidad de Madrid
Ignacio AmigoDirector del Área de Derecho Público y Regulatorio, Andersen España
30 min
INVERSIÓN: Respondiendo a la demanda del Capital. Rentabilidad y modelo de negocio en Flex Living
Juan BarbaAsesor Senior, Meridia Capital
Juan AcostaDirector de Inversiones, Rockfield
Teresa MarzoAsesor Senior, Q-Living Real Estate
Daniel LeganésSocio-Director, Helmet Homes Management
10 min
INFORME SECTORIAL PRICELABS: Evolución del Mercado de Corta y Media Estancia en Madrid
Leonardo Reyes-GonzalezConsultor Senior Iberia, PriceLabs
20 min
INSTITUCIONAL – ONE TO ONE: Planeamiento para el Madrid de mañana
Myriam PeónDirectora General de la Oficina del Nuevo Plan General de Ordenación Urbana, Ayuntamiento de Madrid
Irene Trujillo FelixConsejera Delegada y Fundadora, LIMA Flexliving & Hospitality
45 min
Coffee break
30 min
OPERADORES: Definición del producto y servicios. Impacto en la rentabilidad y ocupación
Tatiana AneirosDirectora de Operaciones, RESA
Óscar BermejoDirector de Operaciones, Yurbban Hospitality Group
Jeremy MarcazzanDirector Comercial y Marketing, Livensa Living
Gema AlfaroPartner, Alfaro-Manrique Atelier
30 min
FLEX MEDIA ESTANCIA: Flexibilidad, distribución y valor. Las 3 claves para la previsibilidad
Raquel InfanteDirectora General, BizTrip
María Jesús CaballeroDirectora, Flipco
Nicolás TudónConsejero Delegado, Muppy
Antonio de la FuenteDirector Ejecutivo Living, Colliers
30 min
TECNOLOGÍA: Cómo la IA va a redefinir el tech stack de los operadores. La i-hospitalidad artificial
Manuel ArcayConsejero Delegado, Welcomer
Javier CasbasConsejero Delegado, The Charming Concept
Pablo del ValleSocio y Director de Proyectos y Tecnología, Minty Host
Álvaro de LaraDirector de Operaciones, Icnea
10 min
Idealista en el alquiler flexible: ecosistema y datos de comportamiento de mercado y la reserva online
Carlos RuedaDirector de Capacitación Comercial y Fidelización clientes, Idealista
30 min
FINANCIACIÓN, OPERACIÓN Y ESCALA: Estructura financiera y operativa diseñada para escalar
Ernesto VillanuevaCofundador y Director Ejecutivo, Simplifika Capital
David IrisoDirector General, All Iron Real Estate
Pablo OrbegozoDirector Financiero, Kategora
Javier RicoteExecutive Director Real Estate Structured Finance, CaixaBank
30 min
OPERADORES FLEX LIVING: Consolidación del mercado. La operación como clave para crear valor, competitividad y diferenciación
Jaime MonjoDirector General, Truliving
Juan BascónDirector Iberia, Codomo
Enrique OlieteDirector General Iberia, Episode
Javier KindelanSocio, PwC
1h 20min
Agenda Social. ALMUERZO CÓCTEL
30 min
TRIBUTACIÓN y FISCALIDAD: Implicaciones de los próximos cambios fiscales y normativos para el alojamiento flexible
Patricia GalánAbogada Fiscal, Montero Aramburu Gómez-Villares
Ezequiel SalzbergChief Executive Officer, Aspasios
José AzquetaSocio, Pérez-Llorca
Ignacio CalandriaDirector Ejecutivo y Relaciones Institucionales, AVVAPro
30 min
INVERSIÓN Y CREACIÓN DE VALOR: Estrategia, rentabilidad y posicionamiento en Flex Living
Daniel MazinChief Executive Officer at Dazia
Juan Antonio GutiérrezConsejero Delegado, Mazabi
Jesús MolerDirector General, Twin Peaks
Borja SierraVicepresidente Ejecutivo, Savills
10 min
SALTO SYSTEMS. Del Acceso al NOI: cómo la tecnología puede transformar la operación del Flex living
Íñigo FernándezDesarrollo Living Iberia, Salto Systems
30 min
OPERADORES DE HOSPITALIDAD: El reto de alinear demanda, valor de marca y expectativa de rentabilidad
Sandra CabelloConsejera Delegada y Co-Fundadora, Home Club
Badis BoudjakdjiDirector de Expansión en Iberia, Bob W
Casilda MulliezDirectora de Inversiones - Grupo, Edgar Suites
Álvaro de la SernaAsociado Selección de Operadores Hoteleros, Savills
30 min
REGULACIÓN MARCO NACIONAL Y EUROPEO: Análisis del marco jurídico y su impacto en los modelos de Alojamiento Flexible
Pablo MolinaSocio, Garrigues
Eduardo GómezConsejero Económico en la Representación en España de la Comisión Europea
Marian MuroDirectora General, APARTUR
Paloma AmatVicepresidenta, AVVAPro
10 min
Event Close
- Carlos Pérez-LanzacFounder of Vitur
Agenda provisional sujeta a cambios.
1 de diciembre de 2026
Hotel Alfonso XIII
1h 30 min
Cena Cóctel Líderes del Sector
2 de diciembre de 2026
Espacio Exploraterra
Check-in y comienzo de la jornada
Inicio de la jornada
40 min
Pausa café y networking
Continuación de la jornada
1h 10 min
Agenda social | Vino Español
Continuación de la jornada
Cierre de la jornada
Más contenidos próximamente.
Agenda provisional sujeta a cambios.
Agenda pendiente de publicar
Platinum Sponsor
Sponsors Business
Exhibitors
Executive
Partners Sectoriales
Partner de Alojamiento
Código descuento 10%:
10VITUR26
SPONSORS:
Platino
Business
Partners
Mediapartner
Accommodation partners:
Análisis de la evolución de la corta y media temporada y de las tendencias que están configurando el mercado.
Oportunidades, modelos de operación y perspectivas para los profesionales del sector.
Un entorno profesional para compartir conocimiento, establecer relaciones y generar colaboraciones estratégicas.
Andalucía registra el mayor número de pernoctaciones en alojamiento de corta y media temporada de toda Europa en los últimos 3 años (fuente: Eurostat 2026). Abarca además el 65% de la oferta de corta estancia de España y 10 de los 12 proyectos de lujo en desarrollo en España dentro del sector turístico están ubicados en Andalucía.
Miércoles 26 de noviembre de 2025
Engage with leading figures and the foremost experts in the Flexible Accommodation sector in a professional yet relaxed atmosphere.
Location: Abades Triana
Jueves 27 de noviembre de 2025
- Carlos Pérez-Lanzac, founder in Vitur
- Asier PeredaPresident of StayAlliance
- Paloma Amat, Vice-President in AvvaPro Andalusia
- Elena Baena, Director General for Tourism Management at Counselling of Tourism and Andalucía Exterior of Junta de Andalucía
- Angie Moreno, Deputy Mayor Delegate for Tourism and Culture of the City Council of Seville
- Elena Baena, Director General for Tourism Management at Counselling of Tourism and Andalucía Exterior of Junta de Andalucía
- Antonio Castaño, Managing Director of Congresses and Tourism in Seville
- Nacho Chaves, Vice-President in AvvaPro Andalusia, consultant and urban architect
MODERATOR: Carlos Pérez-Lanzac, founder in Vitur
- Nuno Trigo, Managing Director at Feel Group
- Jorge Casanovas, Partner and Managing Director at Aspasios
- Beatriz Moreno-Luque, Director of Operations at STAY by Kronos
MODERATOR: Mamen Fernández, Board of Directors at WIRES and Commercial Director at Savills
Leonardo Reyes-González, Senior Consultant at Pricelabs
Social agenda and networking
- Luís Picón, Institutional Relations at CEA
- Belén López, Coordinator of Innovation, Quality and Tourism Training at the Directorate General of Tourism Management of the Regional Ministry of Tourism and Andalusia Exterior, Junta de Andalucía
- Paloma Amat, Vice-President in AvvaPro Andalusia
MODERATOR: Ignacio Calandria, Lawyer and Advisor in Public and Regulatory Affairs
- Francisco Bullón, Partner at Home Capital.
- José Luis Rexach, Managing Architect at Bekinsa
- Axel Capriles, Managing Director at Orinoquia Real Estate SOCIMI
MODERATOR: Jorge Rosillo, Founding Partner in Rosillo Rein Advisors.
Javier Oroz, Hotel Manager at Savills
- Alfonso Murillo, Corporate Director of Panoram Hotel Management
- Álvaro Valero, Investment Manager at Magno Investments
- Anxo López, Real Estate Expansion en Numa Stays Spain and Portugal
MODERATOR: Javier Oroz, Hotel Manager at Savills
- Ángel García, Commercial Director of companies in Eastern Andalusia at CaixaBank
- Álvaro Marzo, Technical Director at All Iron Real Estate Group
- Javier Martínez, Business Director Hospitality Area Sutega
MODERATOR: Pepe García Hirschfeld, Director at Hirschfeld Real Estate.
- Nicole Pierro, Commercial Director Europe at Icnea
- Gabriel Perez, Global Sales Director at Roomonitor
- Pepe del Rio, Managing Director and Founder at Alohamundi
MODERATOR: Javier Casbas, Chief Executive Officer at The Charming Concept
- Nacho Chaves, Vice-President in AVVAPro, Consultant and Urban Architect
- Javier Toribio, Partner at Andersen Seville
- Álvaro Graciani, Partner at Graciani Lawyers.
- Asier Pereda, President of StayAlliance
MODERATOR: Paloma Amat, Vice-president at AvvaPro Andalusia
Carlos Pérez-Lanzacfounder Vitur
Social agenda and networking
See more...
This panel will address the current regulatory framework governing the Flexible Accommodation sector in the Community of Madrid, in a context where tourism and new types of accommodation demand greater flexibility and constant updating. With recent changes in regulations to regulate supply, the panel will discuss how these policies impact on competitiveness and balance in the market.
The roundtable will bring together experts in tourism legislation and institutional representatives to explore how new regulations may affect the sustainability of the sector.
Speakers
- Asier PeredaVice-President and Institutional Relations FEVITUR.
- Manuel LópezCEO of Intermundial and Atlantigo Group.
- Inmaculada BenitoDirector of the Department of Tourism, Culture and Sport at CEOE.
Moderator: Pablo Vera AntónSenior Director of Public Policy and Regulatory Affairs at Kreab Spain.
Roomonitor will help us understand how to achieve a good guest experience by having control of the properties and the security that everything will be managed. We work in a 24/7 industry where at every moment the guest must be taken care of and where we must also know what is going on in the property while maintaining a balance between the experience and the operational and coexistence. Technology and human resources help every day to improve these aspects.
Rapporteur: Gabriel PérezHead of Sales & Partnerships at Roomonitor & Head of Public Relations weRespect.
Relax and enjoy a coffee while networking with other professionals in the sector.
This panel will address how Madrid is transforming its urban model to create a city that is more sustainable and adaptable to the needs of its inhabitants. At the centre of the debate will be the recent regulations that promote new land uses. The new urban planning model proposed by the Community of Madrid, focused on sustainability, will be explored in detail, highlighting its challenges and the opportunities it offers to make the city more liveable and ecologically responsible.
Speakers:
- Miguel HerraizSenior Associate in Uría Menéndez.
- Adolfo MerásPresident of Madrid Aloja and CEO of Corecapitis.
- Álvaro PayáDevelopment Director at Zriser Investments.
- Antonio ÑudiLawyer and Partner in charge of Urban Planning in the Public and Regulatory Law Department at Andersen.
- José Ramón Díez de RevengaExecutive Secretary for Housing and Occupation, and Senator of the PP.
Moderator: Susana RodríguezCommercial Director and Responsible for Residential and Alternative Accommodation at Savills.
Carlos Pérez-Lanzac de Lorcafounder of Vitur.
Continue to enjoy networking and generating leads and business opportunities for your accommodation business.
Photo gallery Vitur Forum Sevilla 2025
Únete a la conversación clave sobre el futuro de la corta y media estancia.
What was discussed at Vitur Forum Madrid?
In order to professionalise flexible accommodation and ensure that it is an innovative and sustainable growth sector in Madrid, Vitur prepared an agenda with high-value presentations and networking sessions between the best experts, leaders and companies, to encourage the exchange of ideas and opinions, which will allow the industry to professionalise and develop.
Local regulatory framework
Professionalisation of the sector
Staying at the forefront of new trends and developments
Development and promotion of public-private partnerships
Training and talent recruitment
Adaptability in a sustainable way
The event was a half-day event, from 9:00 to 15:30, and featured 5 panels with leaders in Flexible Accommodation.
Attendees were able to see live exclusive presentations of new business developments, panel discussions with all the latest news on the sector, and network with industry professionals and experts.
Access the Vitur Forum Madrid promotional kit. Here you will find everything you need to know about what happened during the event, including logos, official images and press release. Keep up to date with the latest event held by Vitur and help spread the impact of our initiatives.
Don't miss out! Places for our events are limited and sell out quickly. Secure your place now and be part of an exclusive experience that brings together leaders in the travel industry. Don't miss this unique opportunity to learn, connect and grow with the best - register today!
Upcoming events
Don't miss our next key appointments if you want to optimise your Flexible Hosting business.
Vitur Forum
Madrid
15 de octubre 2026
We invite you to Madrid for a unique Vitur Forum, where the most influential tourism professionals meet to discuss the latest trends and establish strategic partnerships. Participate in dynamic sessions, hands-on workshops and expand your network in the heart of Spain.
Vitur Forum
Seville
2 de diciembre 2026
Join us in Seville for an exclusive half-day event aimed at Andalusian professionals where leaders in the short and medium stay accommodation sector come together to share knowledge and create valuable connections. Enjoy inspiring keynotes, learn about the latest regulatory developments and take advantage of networking opportunities in an iconic Seville venue.
Key event
Vitur Summit 2027
6 and 7 May 2027
Join us for our annual meeting on 5th and 6th May 2027, with the biggest networking event in the sector. Access a carefully curated agenda of presentations, panels, and debates led by industry experts, and the most strategic conversations to make decisions and forge alliances with industry leaders.
