Vitur Summit 2026

Los días 13 y 14 de mayo de 2026 Málaga será el epicentro del Alojamiento Flexible con la celebración del evento de networking más grande del sector.
Vitur Summit 2026 - 13 y 14 mayo ◆
LAST DAYS OF REDUCED RATE

Buy your ticket for Vitur Summit 2025 now! before 6 April.
From 7 April all types of tickets will increase in price.

Upcoming events

Don't miss our next key appointments if you want to optimise your Flexible Hosting business.

Vitur Forum

Seville

27 November 2025

Join us in Seville for an exclusive half-day event aimed at Andalusian professionals where leaders in the short and medium stay accommodation sector come together to share knowledge and create valuable connections. Enjoy inspiring keynotes, learn about the latest regulatory developments and take advantage of networking opportunities in an iconic Seville venue.

Key event

Vitur Summit 2026

13 and 14 May 2026

Join us for our annual meeting on 13-14 May 2026, the industry's largest networking event. Enjoy inspiring keynotes, innovative workshops and unique opportunities to connect with industry leaders.

Vitur Forum

Madrid

september 25th 2025

We invite you to Madrid for a unique Vitur Forum, where the most influential tourism professionals meet to discuss the latest trends and establish strategic partnerships. Participate in dynamic sessions, hands-on workshops and expand your network in the heart of Spain.

The most relevant event of the Flexible Accommodation

Vitur Summit es el encuentro estratégico de referencia del Alojamiento Flexible en Europa, que reúne a inversores, operadores, expertos, asociaciones sectoriales, destinos y administraciones públicas.

Con una agenda de alto nivel y un networking diseñado para perfiles decisores, el evento facilita la toma de decisiones estratégicas a los directivos senior y líderes del sector, potenciando la generación y aceleración de negocio y alianzas clave para el futuro del sector.

Lugar de celebración Vitur Summit 2026

Hotel NH Malaga

Calle San Jacinto, 2, 29007 Málaga Spain
Dates
13 y 14 de mayo 2026
Agenda Vitur Summit 2026

Agenda subject to change.

13 de mayo

8:30 - 9:00
Registration and check-in
Start your day by registering and picking up your event materials. Use this time to familiarise yourself with the programme and connect with other attendees.
9:00 - 9:45
Opening
  • Official welcome to Vitur Forum Madrid.
  • Introduction to the event.
  • Overview of the key issues to be addressed throughout the day.
  • Presentation of sectoral data.

Rapporteur: Carlos Pérez-Lanzac de Lorcafounder of Vitur.

9:45 - 11:00
Main agenda
11:00 - 12:00
Coffee break
12:00 - 14:00
Main agenda
14:00 - 15:30
Networking lunch
15:30 - 18:00
Main agenda
Spanish wine

14 de mayo

9:00 - 10:00
Registration and check-in

Start your day by registering and picking up your event materials. Use this time to familiarise yourself with the programme and connect with other attendees.

10:00 - 11:00
Main agenda
  • Official welcome to Vitur Forum Madrid.
  • Introduction to the event.
  • Overview of the key issues to be addressed throughout the day.
  • Presentation of sectoral data.

Rapporteur: Carlos Pérez-Lanzac de Lorcafounder of Vitur.

11:00 - 12:00
Coffee break
12:00 - 14:00
Main agenda
14:00 - 15:30
Networking lunch
15:30 - 17:30
Main agenda
17:30 - 17:45
Closure Vitur Summit 2025
Gala dinner
9:40 - 10:15
INSTITUTIONAL PANEL: "REGULATORY FRAMEWORK FOR FLEXIBLE HOUSING".

This panel will address the current regulatory framework governing the Flexible Accommodation sector in the Community of Madrid, in a context where tourism and new types of accommodation demand greater flexibility and constant updating. With recent changes in regulations to regulate supply, the panel will discuss how these policies impact on competitiveness and balance in the market.

The roundtable will bring together experts in tourism legislation and institutional representatives to explore how new regulations may affect the sustainability of the sector.

Speakers

Moderator: Pablo Vera AntónSenior Director of Public Policy and Regulatory Affairs at Kreab Spain.

10:15 - 10:25
Roomonitor Keynote: "Optimisation, control and customer experience in Flex Living".

Roomonitor will help us understand how to achieve a good guest experience by having control of the properties and the security that everything will be managed. We work in a 24/7 industry where at every moment the guest must be taken care of and where we must also know what is going on in the property while maintaining a balance between the experience and the operational and coexistence. Technology and human resources help every day to improve these aspects.

Rapporteur: Gabriel PérezHead of Sales & Partnerships at Roomonitor & Head of Public Relations weRespect.

11:15 - 12:00
Coffee break

Relax and enjoy a coffee while networking with other professionals in the sector.

13:30 - 14:05
REGULATORY AND URBAN PLANNING PANEL: "DEFINING A SUSTAINABLE CITY MODEL".

This panel will address how Madrid is transforming its urban model to create a city that is more sustainable and adaptable to the needs of its inhabitants. At the centre of the debate will be the recent regulations that promote new land uses. The new urban planning model proposed by the Community of Madrid, focused on sustainability, will be explored in detail, highlighting its challenges and the opportunities it offers to make the city more liveable and ecologically responsible.

Speakers:

Moderator: Susana RodríguezCommercial Director and Responsible for Residential and Alternative Accommodation at Savills.

14:05 - 14:15
Closing Vitur Forum Madrid
14:15 - 15:30
SPANISH SOCIAL WINE

Continue to enjoy networking and generating leads and business opportunities for your accommodation business.

Ponentes 2025
Experts who shared their knowledge and experience during the event
Companies that made it possible
Leading brands in the sector attended the event.

Main Sponsor

Diamond Sponsors

Platinum Sponsor

Gold Sponsors

Silver Sponsors

Bronze Sponsors

Sponsors Business

Exhibitors

Sanitary partner

Institutional Sponsor

With the collaboration of:

Accommodation partners:

Discount code: VITUR25

Discount code: VITUR25

Sponsors social agenda:

¿Por qué estar en Vitur Summit 2026?

Vitur Summit 2026 no es solo un evento, es una experiencia única en el mundo del turismo. Este año celebraremos una edición más grande, exclusiva y con un impacto sin precedentes. Ser parte de Vitur Summit 2026 te colocará en el epicentro de la innovación y el liderazgo del sector turístico.

Innovation on the global stage
Be the first to hear about the trends and technologies that are revolutionising the sector, presented by industry pioneers.
High-level networking

Connect with industry leaders and experts who are redefining tourism and real estate.

Exclusive opportunities

Participate in high-impact sessions, access premium content and be part of an event that not only offers you knowledge, but also prestige.

Want to know more? They tell you
Vitur Summit Highlights

Relive the impact of our last Vitur Summit with these key facts.

+120
Speakers
+650
Assistants
+70
Talks
Organising Committee
Vitur Summit 2024
Some images of Vitur Summit 2025
Join Vitur

Vitur will provide you with a unique opportunity to connect with leaders in the Flexible Accommodation sector.

If you want to attend the key event of the Flexible Accommodation sector, select one of the following options.

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