Europe Consolidates Tourism Leadership: Flexible Accommodation and Hotels Reach New Overnight Records

The European tourism industry has closed the first half of 2025 with figures that not only confirm the recovery, but also set a new growth milestone. According to data published by Eurostat, The European Union's statistical office, the European Union's statistical office, registered 1,198 million overnight stays in tourist accommodation in the first six months of the year, which represents a significant increase of 1,1% compared to the same period in 2019, before the pandemic.

This growth is a testament to Europe's resilience and enduring attractiveness as a global destination. The impetus has come from two fronts: a robust increase in the 2.5% in overnight stays by international travellers and a domestic market that, although down slightly by 0.3% compared to 2019, remains at very solid levels.

The monthly analysis reveals a consistent positive trend. Each month of 2025 has exceeded its 2024 counterpart in terms of overnight stays, with growth ranging from 1.9% in March to an impressive 5,9% in June, a clear indicator that demand is still on an upward trajectory.

The Flexible Accommodation and hotels have been the major players in this success. Eurostat data, covering a wide range of accommodation (hotels, holiday rentals, campsites, etc.), show that the appetite for travel and consumer confidence have been fully restored.

At the country level, most EU members have contributed to this growth. Highlights include Cyprus, with a spectacular increase of 18,7% in overnight stays compared to 2019, followed by Malta (+16.6%) and Greece (+10.4%). These data underline the dynamism of the Mediterranean destinations in the recovery of tourism.

This solid performance in the first half of the year lays a very optimistic foundation for the summer season and the rest of 2025. Europe's tourism sector has not only overcome the pandemic blip, but is demonstrating a capacity for growth and adaptation that consolidates it as a fundamental pillar of the continent's economy.

The next edition Vitur Summit 2026 will take place in Malaga on Thursdays 13 and 14 May and will once again be the meeting point for operators, investors and companies in the sector to boost their business, establish strategic alliances with the different agents involved and gain access to all the latest news, trends and opportunities in the sector from leading speakers and companies.

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