Flexible housing boosts the real estate market

The Flexible Accommodation continues to show dynamism in the real estate market. Several recent transactions underline the strategic interest in segments such as student residences and holiday rentals.

In the field of student residences (Pbsa)In the Netherlands, the firms Ardian and Rockfield have made a significant acquisition. This is the Minervahaven building in Amsterdam, a residence with 596 beds. This transaction is the fourth investment in Pbsa's pan-European strategy, following previous acquisitions in cities such as Florence, Bologna and Barcelona. The total investment made by Ardian and Rockfield to date in this strategy is more than 300 million in terms of gross asset value. The Amsterdam transaction is positioned as one of the largest in the Pbsa segment in the Netherlands in terms of gross asset value. Ardian and Rockfield aim to create a diversified portfolio in European markets with high demand and limited supply, including Germany, the Netherlands, Italy, Iberia and France. It is expected to reach a total of billion euros invested in this strategy before the end of the year.

On the other hand, the market for holiday rentals is also registering important movements. The company Holidu has acquired the Finca Mallorca platform, strengthening its presence in the holiday rental market in Mallorca. Finca Mallorca, founded in 1994, brings to Holidu a portfolio of high quality properties. This acquisition allows Finca Mallorca's properties to be displayed on Holidu's website and its 27 partner websites. Hosts benefit from local management tools and support, while guests gain access to a wider selection and greater reliability. In North America, Casago has completed the acquisition of Vacasa, a vacation rental property management company. The combined company will manage more than 40,000 dwellings in North America under a "national-local" franchise model. Casago CEO Steve Schwab emphasises the importance of relationships and the value of ownership being close to the local operation. The integration of Casago's culture and systems into Vacasa's structure is a process that will take time, given the difference in size. The aim is to empower local staff to improve the relationship with owners and guests. The vacation rental industry is seen as people and relationship centred, rather than a technology industry. Mention is made of the industry's need for self-regulation to improve its reputation for service standards, transparency and consistency. The use of artificial intelligence is seen as a promising tool to assist human staff in tasks such as processing relevant data.

In addition, Urban Campus, a company specialising in coliving, has ambitious plans to grow in the Flexible Accommodation. The company expects to double the value of its portfolio to 1 billion. Approximately half of this growth is expected to come from new properties in Spain. Urban Campus is expanding into other models of Flexible Accommodationincluding flex living and student residences. These products are in the focus of investors, and Urban Campus is looking to join them. The company's management points to a "huge lack of product" in the student residence market and that a significant proportion of the enquiries they receive for coliving come from students. The main problem identified for growth in this segment is the lack of available land.

In a broader context of the Spanish tourism sector, the total expenditure of international tourists in the first quarter of 2025 reached 23.5 billion eurosThe number of foreign tourists visiting Spain was 7.2% more than in the same period of the previous year. The number of foreign tourists who visited Spain was 17.1 millionwith a year-on-year growth of 5.71 ppt3T. The United Kingdom was the country with the highest cumulative expenditure, followed by Germany and the Nordic countries. This growth in expenditure higher than that of arrivals is interpreted as an indication of a shift towards a higher value tourism model.

In short, the market for Flexible Accommodation in Europe and North America is experiencing a period of consolidation and growth, driven by investment in student residences and vacation rentals, with companies expanding their portfolios and business models to meet existing demand.

The next edition Vitur Summit 2026 will take place in Malaga on Thursdays 13 and 14 May and will once again be the meeting point for operators, investors and companies in the sector to boost their business, establish strategic alliances with the different agents involved and gain access to all the latest news, trends and opportunities in the sector from leading speakers and companies.

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