Flexible housing boosts the real estate market

The Flexible Accommodation continues to show dynamism in the real estate market. Several recent transactions underline the strategic interest in segments such as student residences and holiday rentals.

In the field of student residences (Pbsa)In the Netherlands, the firms Ardian and Rockfield have made a significant acquisition. This is the Minervahaven building in Amsterdam, a residence with 596 beds. This transaction is the fourth investment in Pbsa's pan-European strategy, following previous acquisitions in cities such as Florence, Bologna and Barcelona. The total investment made by Ardian and Rockfield to date in this strategy is more than 300 million in terms of gross asset value. The Amsterdam transaction is positioned as one of the largest in the Pbsa segment in the Netherlands in terms of gross asset value. Ardian and Rockfield aim to create a diversified portfolio in European markets with high demand and limited supply, including Germany, the Netherlands, Italy, Iberia and France. It is expected to reach a total of billion euros invested in this strategy before the end of the year.

On the other hand, the market for holiday rentals is also registering important movements. The company Holidu has acquired the Finca Mallorca platform, strengthening its presence in the holiday rental market in Mallorca. Finca Mallorca, founded in 1994, brings to Holidu a portfolio of high quality properties. This acquisition allows Finca Mallorca's properties to be displayed on Holidu's website and its 27 partner websites. Hosts benefit from local management tools and support, while guests gain access to a wider selection and greater reliability. In North America, Casago has completed the acquisition of Vacasa, a vacation rental property management company. The combined company will manage more than 40,000 dwellings in North America under a "national-local" franchise model. Casago CEO Steve Schwab emphasises the importance of relationships and the value of ownership being close to the local operation. The integration of Casago's culture and systems into Vacasa's structure is a process that will take time, given the difference in size. The aim is to empower local staff to improve the relationship with owners and guests. The vacation rental industry is seen as people and relationship centred, rather than a technology industry. Mention is made of the industry's need for self-regulation to improve its reputation for service standards, transparency and consistency. The use of artificial intelligence is seen as a promising tool to assist human staff in tasks such as processing relevant data.

In addition, Urban Campus, a company specialising in coliving, has ambitious plans to grow in the Flexible Accommodation. The company expects to double the value of its portfolio to 1 billion. Approximately half of this growth is expected to come from new properties in Spain. Urban Campus is expanding into other models of Flexible Accommodationincluding flex living and student residences. These products are in the focus of investors, and Urban Campus is looking to join them. The company's management points to a "huge lack of product" in the student residence market and that a significant proportion of the enquiries they receive for coliving come from students. The main problem identified for growth in this segment is the lack of available land.

In a broader context of the Spanish tourism sector, the total expenditure of international tourists in the first quarter of 2025 reached 23.5 billion eurosThe number of foreign tourists visiting Spain was 7.2% more than in the same period of the previous year. The number of foreign tourists who visited Spain was 17.1 millionwith a year-on-year growth of 5.71 ppt3T. The United Kingdom was the country with the highest cumulative expenditure, followed by Germany and the Nordic countries. This growth in expenditure higher than that of arrivals is interpreted as an indication of a shift towards a higher value tourism model.

In short, the market for Flexible Accommodation in Europe and North America is experiencing a period of consolidation and growth, driven by investment in student residences and vacation rentals, with companies expanding their portfolios and business models to meet existing demand.

El próximo evento de Vitur se celebrará en Seville on November 26thOnce again, it will be the meeting point for operators, investors and companies in the sector to boost their business, establish strategic alliances with the different agents involved and gain access to all the latest news, trends and opportunities in the sector from leading speakers and companies.

Continue reading

Edificio de oficinas contemporáneo junto a un bloque residencial de apartamentos con servicios en un distrito empresarial de Madrid al atardecer, imagen ilustrativa
La Ocupación de las Oficinas de GMP Cae al 88% Mientras su Alojamiento Flexible Sube al 94,6% y Suma 1.165 Unidades
La socimi de la familia Montoro, participada por el fondo soberano de Singapur, cerró el semestre con 129,3 millones de beneficio y dos ocupaciones que van en direcciones opuestas. Su cartera flexible, bajo la marca Truliving, acumula proyectos para más de 1.100 apartamentos en Madrid y su periferia.
Vitur Forum Madrid analiza las claves del alojamiento flexible: inversión, rentabilidad, tecnología y regulación
Complejo residencial de baja altura entre jardines mediterráneos con zonas comunes al aire libre, imagen ilustrativa del formato de Senior Living en la Costa del Sol
Eurofund Traslada su Manual de Centros Comerciales al Senior Living: Dos Suelos en la Costa del Sol y Tres Años de Trámites
La gestora que dirige Ion Saralegui, con 1.900 millones bajo gestión y los centros comerciales como negocio principal, prepara sus primeros resorts para mayores en Málaga con la marca Luana. Su tesis es que operar un coliving o un centro comercial exige lo mismo: gente que quiera quedarse.
Campus urbano de edificios contemporáneos con una residencia de estudiantes en primer término y oficinas en construcción al fondo, imagen ilustrativa
Metrovacesa Entrega sus Primeras 585 Camas de Estudiante en Oria y Avanza al 75% las 519 Unidades Flexibles
La promotora cotizada ha entregado en septiembre un edificio de 585 habitaciones para estudiantes en su campus madrileño y avanza el de 519 unidades de Alojamiento Flexible. Suma además 360 unidades de coliving en Sevilla y Valencia, mientras sus ingresos crecen un 75% hasta 465 millones.
Sala de un encuentro profesional del sector inmobiliario con sillas ocupadas y un escenario iluminado al fondo, imagen ilustrativa de Vitur Forum Madrid
El Alojamiento Flexible ya Ha Captado 677 Millones, Más que en Todo el Año Pasado, y el 85% se Queda en Madrid
Los datos que Savills presentó en Vitur Forum Madrid sitúan la inversión de media estancia en 677 millones, por encima de los 648 de todo el año pasado. Los activos ya estabilizados pasan del 7% del volumen en 2024 al 36% este año, y la tasación aprieta la financiación real.
Suite contemporánea de un apartahotel con cocina integrada, zona de estar y luz natural, imagen ilustrativa del modelo de Alojamiento Flexible de gestión digital
Limehome Apunta a 25.000 Unidades Contratadas en 2030 y Tiene Otras 2.500 ya Firmadas para España
El operador alemán gestiona más de 1.000 unidades en España y prevé sumar entre 600 y 1.000 más este año. Su cofundador insiste en que el objetivo no es abrir deprisa sino elegir bien, con edificios ajenos reconvertidos y propietarios institucionales que le ceden la explotación.