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Vitur Forum Madrid
Thursday, September 25th
Colegio de Ingenieros de Caminos, Canales y Puertos de Madrid (Association of Civil Engineers of Madrid)
Colegio de Ingenieros de Caminos, Canales y Puertos de Madrid (Association of Civil Engineers of Madrid)
42 Almagro street, 29012 Madrid
Como antesala al evento, se celebraró la Sector Leaders DinnerThe event will be a cocktail dinner that will bring together institutions, investors and the most influential operators in the sector.
Un encuentro con los que marcan el pulso de la industria, que sirvió de contexto idóneo para estrechar vínculos antes de la jornada oficial.
Paseo de la Castellana 6, 28046 Madrid
Subject to changes
September 24th
Engage with leading figures and the foremost experts in the Flexible Accommodation sector in a professional yet relaxed atmosphere.
Location: Castellana 6.
September 25th
Carlos Pérez-Lanzacfounder Vitur
Asier PeredaChairman of StayAlliance
The new National Association of Short and Mid-Stay Accommodation Professionals
Presentation of sectoral data
- Pablo MolinaPartner in Garrigues
- Ignacio AmigoDirector of the Urban Planning Area in Andersen Spain
- Asier PeredaPresident of StayAlliance.
MODERATOR: Marian MuroExecutive Director at Apartur Barcelona
- Carlos EscodaChief Executive Officer of SmartRental Group
- Patricia Sánchez-BretanoManaging Director at Luderna
- Javier CasbasChief Executive Officer of The Charming Concept
MODERATOR: José RuizExecutive Director at Icnea
Leonardo Reyes-GonzálezSenior Consultant in Pricelabs
Social agenda and networking
- Ezequiel SalzbergManaging Director at Casagrand Luxury Suites
- Juan GarayChief Executive Officer and Co-Founder at Wynwood
- Sandra CabelloChief Executive Officer of Homeclub
MODERATOR: Gema Alfaropartner in Alfaro Manrique Atelier
- Jorge PeredaCountry Manager Living Spain in Lar Group.
- Carlos ZucchiPartner and Managing Director at Flipco by Argis
- Ariadne NijssenCo-Head of Group Transactions in Stoneweg
- Alberto García-GascoResidential Director Nuveen Real Estate
MODERATOR: Borja SierraExecutive Vice President of Savills Spain and LATAM President
Laura PelaezAssociate Director of Living at CBRE
- Ignacio CarvajalAccount Director Iberia and LATAM at SilverDoor
- David TornosChief Executive Officer and Co-Founder at BizTrip
- Samuel ToribioCommercial Executive Director in Caterina House
MODERATOR: Aleix from CastellarCommercial Executive Director and Co-Founder at Apartool
- Ricardo Javier Fernández, Sales & Marketing Associate
from Persepolis Investments - Alex AllendeBusiness Development Director at Arum Group
- Almudena Comin, Lawyer in DLA Piper
- Pedro Pérez de SevillaTourism-Hotel Business Director at Banc Sabadell
MODERATOR: Jesús Rodríguez MasedaPresident of Branded Residences Monitor
- Jaime Díaz de BustamantePartner in Gómez-Acebo & Pombo
- Antón de la Rica, Co-Chief Executive Officer in Lìbere
- Nicolás López, Managing Director and founder at The Residential Club.
Carlos Pérez-Lanzacfounder Vitur
Social agenda and networking
See more...
This panel will address the current regulatory framework governing the Flexible Accommodation sector in the Community of Madrid, in a context where tourism and new types of accommodation demand greater flexibility and constant updating. With recent changes in regulations to regulate supply, the panel will discuss how these policies impact on competitiveness and balance in the market.
The roundtable will bring together experts in tourism legislation and institutional representatives to explore how new regulations may affect the sustainability of the sector.
Speakers
- Asier PeredaVice-President and Institutional Relations FEVITUR.
- Manuel LópezCEO of Intermundial and Atlantigo Group.
- Inmaculada BenitoDirector of the Department of Tourism, Culture and Sport at CEOE.
Moderator: Pablo Vera AntónSenior Director of Public Policy and Regulatory Affairs at Kreab Spain.
Roomonitor will help us understand how to achieve a good guest experience by having control of the properties and the security that everything will be managed. We work in a 24/7 industry where at every moment the guest must be taken care of and where we must also know what is going on in the property while maintaining a balance between the experience and the operational and coexistence. Technology and human resources help every day to improve these aspects.
Rapporteur: Gabriel PérezHead of Sales & Partnerships at Roomonitor & Head of Public Relations weRespect.
Relax and enjoy a coffee while networking with other professionals in the sector.
This panel will address how Madrid is transforming its urban model to create a city that is more sustainable and adaptable to the needs of its inhabitants. At the centre of the debate will be the recent regulations that promote new land uses. The new urban planning model proposed by the Community of Madrid, focused on sustainability, will be explored in detail, highlighting its challenges and the opportunities it offers to make the city more liveable and ecologically responsible.
Speakers:
- Miguel HerraizSenior Associate in Uría Menéndez.
- Adolfo MerásPresident of Madrid Aloja and CEO of Corecapitis.
- Álvaro PayáDevelopment Director at Zriser Investments.
- Antonio ÑudiLawyer and Partner in charge of Urban Planning in the Public and Regulatory Law Department at Andersen.
- José Ramón Díez de RevengaExecutive Secretary for Housing and Occupation, and Senator of the PP.
Moderator: Susana RodríguezCommercial Director and Responsible for Residential and Alternative Accommodation at Savills.
Carlos Pérez-Lanzac de Lorcafounder of Vitur.
Continue to enjoy networking and generating leads and business opportunities for your accommodation business.
Companies, institutions and property managers in one place to exchange ideas, network and discuss the future of the Flexible Accommodation industry in Madrid.
Three spaces, main auditorium, exhibition area and outdoor patio, designed to maximise fluid dialogue, networking and partnership building.
Agenda focused on the regulatory future and the transformations in demand that are redefining the rules of the game. Monographic sessions on the latest developments in technology and innovation. Key speakers who will discuss how to turn new regulations, trends and challenges in the sector into business opportunities.
A key scenario for the sector, guaranteeing direct access to decision-makers, regulators and key players in tourism and urban planning policy.
With the collaboration of:
Main Sponsor:
SPONSORS:
Platinum
Business
Partners
Mediapartner
Agenda subject to change.
- Official welcome to Vitur Forum Madrid.
- Introduction to the event.
- Overview of the key issues to be addressed throughout the day.
- Presentation of sectoral data.
Rapporteur: Carlos Pérez-Lanzac de Lorcafounder of Vitur.
See more...
This panel will address the current regulatory framework governing the Flexible Accommodation sector in the Community of Madrid, in a context where tourism and new types of accommodation demand greater flexibility and constant updating. With recent changes in regulations to regulate supply, the panel will discuss how these policies impact on competitiveness and balance in the market.
The roundtable will bring together experts in tourism legislation and institutional representatives to explore how new regulations may affect the sustainability of the sector.
Speakers
- Asier PeredaVice-President and Institutional Relations FEVITUR.
- Manuel LópezCEO of Intermundial and Atlantigo Group.
- Inmaculada BenitoDirector of the Department of Tourism, Culture and Sport at CEOE.
Moderator: Pablo Vera AntónSenior Director of Public Policy and Regulatory Affairs at Kreab Spain.
Roomonitor will help us understand how to achieve a good guest experience by having control of the properties and the security that everything will be managed. We work in a 24/7 industry where at every moment the guest must be taken care of and where we must also know what is going on in the property while maintaining a balance between the experience and the operational and coexistence. Technology and human resources help every day to improve these aspects.
Rapporteur: Gabriel PérezHead of Sales & Partnerships at Roomonitor & Head of Public Relations weRespect.
This panel will explore how Flexible Accommodation operators can strengthen their brand identity to stand out in a highly competitive sector. In a market where supply is extensive, differentiation strategies enable managers to align with the specific preferences of their customers, providing personalised and memorable experiences that build loyalty and generate referrals. Success stories will be discussed, from luxury and exclusivity strategies, to local and more affordable experiential offerings, in line with new trends.
Speakers:
- Ricardo FernándezGeneral Manager for Spain and Portugal at Limehome.
- Lara RabassaManaging Director at Luxury Rentals Madrid.
- Ezequiel SalzbergChief Executive Officer of Aspasios.
- Guillermo MartínezCEO and Co-Founder of Minty Host.
Moderator: Gema Alfaro SimónPartner in Alfaro Marique Atelier and Vice-President of IE Real Estate Club.
Polaroo will show how technology drives high performance in Flexible Accommodation, optimising the management of supplies and resources. They will present success stories in carbon footprint measurement, control of deterrent clauses and operational cost savings. Thanks to the automation and centralisation of data, managers are able to significantly reduce both their costs and the time spent on administrative tasks, thus improving their competitive advantage.
Rapporteur: Paula GarcésBusiness Manager at Polaroo.
Kleaning is a company specialising in the creation of personalised welcome kits and amenities for tourist accommodation, offering solutions that improve the guest experience and contribute to their loyalty. Kleaning helps to raise the perception of quality, a key factor in positively influencing ratings and generating greater satisfaction during the guest's stay.
Rapporteur: Quim ArquéFounder and CEO at Kleaning.
Relax and enjoy a coffee while networking with other professionals in the sector.
Ecocleans will explore how outsourcing cleaning services in tourist flats can minimise labour liabilities and maximise efficiency. We will focus on the importance of service tailored to check-in/check-out windows and how to ensure quality and control, addressing the challenges and strategies to maintain an excellent guest experience in short-term, high-turnover stays.
Rapporteur: Borja MarcosCEO of Ecocleans.
Madrid is increasingly positioning itself as a benchmark destination for medium-stay travellers, particularly in the corporate sector. The panel will address how Madrid has consolidated this trend and will highlight the region as an attractive hub for international business, while also reinforcing its reputation as a comprehensive destination that combines culture and accessibility in its tourism offer. It will also discuss how the destination is seeking to expand and diversify with a view to capturing more and more of the market with major projects and recognition.
Speakers:
- David TornosCo-Founder of MitHouse y Biztrip.
- Sandra CabelloChief Executive Officer & Co-Founder at Homeclub and Chief Executive Officer of HomeSelect.
- Covadonga SanzSenior Director Asset Management at Greystar.
- Manuel Vidal-QuadrasChief Executive Officer and Co-Founder of Caterina House.
Moderator: Ignacio CarvajalPartner Account Manager - Iberia and Latin America at SilverDoor.
The company specialising in supply management Okify will help us to see how smart savings, through the digitisation of supply management, allow companies to optimise the use of resources, automate processes and reduce costs. Its technological solution offers greater control over expenses and facilitates decision-making based on real-time data, improving operational efficiency and contributing to the sustainability of your accommodation.
Rapporteur: Joan Mallofré, Strategic Partnerships Expansion Manager at Okify.
This panel will address how real estate investment in Madrid and Spain is focused on booming segments such as Tourist Accommodation or build-to-rent (BTR). Investors are now looking for properties that not only generate financial returns, but also meet sustainability criteria. This panel will bring together experts to explore how investors can adapt to these new demands and take advantage of opportunities in the real estate market, maximising value through strategies that integrate flexibility and technology.
Speakers:
- Francisco BullónPartner in Home Capital.
- Carmen PanaderoExecutive Director at Impar Capital Asset Management.
- Daniel MazinManaging Director at Dazia.
Moderator: Borja SierraExecutive Vice President of Savills Spain and Latin America.
This presentation will explore how interior design can be effectively integrated into Capex in Living projects, achieving functional and attractive spaces that optimise investment. Strategies and success stories for balancing creativity and budget, maximising value without compromising design and quality will be discussed.
Rapporteur: Javier MartínezKey Account Manager for Living in Sutega.
This presentation will explore the mapping and identification of high performance zones in the city of Madrid, using an approach based on data intelligence tools, with the aim of establishing strategies for planning, investment and improving the city's competitiveness. Success stories and practical recommendations for maximising the potential of these zones will also be presented.
Rapporteur: Leonardo Reyes-GonzalezSolutions Consultant and Revenue Manager Europe at Pricelabs.
This panel will address how Madrid is transforming its urban model to create a city that is more sustainable and adaptable to the needs of its inhabitants. At the centre of the debate will be the recent regulations that promote new land uses. The new urban planning model proposed by the Community of Madrid, focused on sustainability, will be explored in detail, highlighting its challenges and the opportunities it offers to make the city more liveable and ecologically responsible.
Speakers:
- Miguel HerraizSenior Associate in Uría Menéndez.
- Adolfo MerásPresident of Madrid Aloja and CEO of Corecapitis.
- Álvaro PayáDevelopment Director at Zriser Investments.
- Antonio ÑudiLawyer and Partner in charge of Urban Planning in the Public and Regulatory Law Department at Andersen.
- José Ramón Díez de RevengaExecutive Secretary for Housing and Occupation, and Senator of the PP.
Moderator: Susana RodríguezCommercial Director and Responsible for Residential and Alternative Accommodation at Savills.
Carlos Pérez-Lanzac de Lorcafounder of Vitur.
Continue to enjoy networking and generating leads and business opportunities for your accommodation business.
Main Sponsors
Executive Sponsors
Exhibitors
With the collaboration of:
Participating companies:
Vitur Forum Madrid will provide you with a unique opportunity to connect with the main leaders and operators in the sector at a local level, as well as with the main players in tourism and urban planning policy.
If you are a company, request our collaboration dossier and give visibility to your brand at the industry's benchmark event in Madrid.
What was discussed at Vitur Forum Madrid?
In order to professionalise flexible accommodation and ensure that it is an innovative and sustainable growth sector in Madrid, Vitur prepared an agenda with high-value presentations and networking sessions between the best experts, leaders and companies, to encourage the exchange of ideas and opinions, which will allow the industry to professionalise and develop.
Local regulatory framework
Professionalisation of the sector
Staying at the forefront of new trends and developments
Development and promotion of public-private partnerships
Training and talent recruitment
Adaptability in a sustainable way
The event was a half-day event, from 9:00 to 15:30, and featured 5 panels with leaders in Flexible Accommodation.
Attendees were able to see live exclusive presentations of new business developments, panel discussions with all the latest news on the sector, and network with industry professionals and experts.
Access the Vitur Forum Madrid promotional kit. Here you will find everything you need to know about what happened during the event, including logos, official images and press release. Keep up to date with the latest event held by Vitur and help spread the impact of our initiatives.
Don't miss out! Places for our events are limited and sell out quickly. Secure your place now and be part of an exclusive experience that brings together leaders in the travel industry. Don't miss this unique opportunity to learn, connect and grow with the best - register today!
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