In commemoration of International Women's Day, which is celebrated this Saturday 8th March, we would like to recall the inspiring panel "The strategy of branding flex living projects" that took place at Vitur Summit 2024.
This panel, organised by the sector's leading women's collaboration platform Women in Hospitalityand moderated by Irene Trujillo Félix, founding partner of this professional network, was attended by leading professionals:
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- Covadonga Sanz LlacaSenior Director of Asset Management at Greystar.
- Gema Alfaro SimónPartner at Alfaro Manrique Atelier and Vice President of the IE Real Estate Club.
- Casilda MulliezHead of Real Estate and Business Development for Iberia at Urban Campus.
- Marian Murofounder of Muro Tourism Consulting and current CEO of Apartur.
Main idea of the panel:
In this panel we look at the strategy of branding flex living projects.
The panel focused on how brands can adapt and thrive in the growing flex living market, highlighting the importance of strong and adaptive branding strategies in flexible living projects.
Press play and learn more about the content and key messages that were shared:
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- Innovation and AdaptabilityThe need to innovate and adapt to changing market demands and guest expectations.
- Customer ExperienceThe importance of delivering personalised, high quality experiences to build customer loyalty.
- SustainabilitySustainable practices as a fundamental part of the brand strategy in the Flexible Accommodation sector.
Keep learning from the voices that are shaping the future of Flexible Accommodation at the next edition of Vitur Summit 2025.
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