Vitur Summit 2025

On 7-8 May 2025 we look forward to welcoming you to the largest networking event in the Flexible Accommodation sector. Enjoy inspiring keynotes, innovative workshops and unique opportunities to connect with industry leaders.

VITUR SUMMIT 2026 - 13 and 14 MAY ◆ VITUR SUMMIT 2026 - 13 and 14 MAY ◆.

Detailed agenda

Subject to change

Wednesday 7 May 2025

8:30 - 9:00

Registration and collection of documentation

Counter -1 floor

9:00 - 9:45

Inauguration - Welcome:

Carlos Pérez-LanzacFounder of Vitur
Carlos GarciaTerritorial Delegate for Tourism, Culture and Sport in Malaga
Jacobo Florido, Deputy Mayor Delegate for Tourism and City Promotion, Malaga City Council
Esperanza González, Deputy for Sustainable Economic Development and CEO of the Patronato de Turismo y Planificación Costa del Sol

Opening Video

9:45 - 9:55

Presentation Vitur Summit 2025

Carlos Pérez-LanzacFounder of Vitur

9:55 - 10:05

StayAlliance: The Flexible Accommodation Market in Spain

Asier PeredaChairman of StayAlliance

ANDALUSIA HALL

10:05 - 10:50

INSTITUTIONAL: New forms of accommodation as an opportunity for destinations.

Joan Molas, President of the Tourism Board.
Carlos OlmosUrban Land Institute Executive Committee and Founder Om Live
Asier PeredaChairman of StayAlliance
Pablo MorenoGlobal Head of Business Development at Grupo Atlántigo

Moderator: Marian MuroExecutive Director of Apartur Barcelona

AVANTIO ROOM

10:15 - 11:00

English with simultaneous translation

FLEX LIVING: Industry standardisation towards excellence accross Europe.

Brendan GeraghtyChief Executive Officer of the Association for Rental Living
Christian EckleyCommercial Director at UnderTheDoormat Group
Bruno LoboInvestment Director at Downing LLP
Leda ZanlungoExpert in Strategy and Expansion in the Real Estate and Tourism Sector

Moderator: Alfredo Díaz-AraqueIE Real Estate Club Board of Directors

11:00 - 12:00

Coffee Break with Nespresso and PriceLabs Visit the exhibition area.

THURSDAY 8 May 2025

9:00 - 10:00

Opening of doors Exhibition area: Visit the exhibition area

Counter -1 floor

ANDALUSIA HALL

10:00 - 10:20

LEGISLATION: Implications of the amendments to the Horizontal Property Law.

Francisco González Palma, Legal Advisor of the Association of AAFFs of Malaga and Melilla
John CubePresident of AVVAPro

10:20 - 11:05

INVESTMENT: Investment and Financing.

Víctor MartíChairman and Founder of Orion Rental Socimi
Ana Rodríguez-AraqueInvestment Director at All Iron Real Estate
Joaquín LinaresHead of Real Estate Equity at Banco Santander Santander
Santiago GonzálezSenior Director Real Estate at Caixa Bank

Moderator: Borja SierraExecutive Vice President Savills Spain and President LATAM at Savills

AVANTIO ROOM

10:00 - 10:45

English with simultaneous translation

ARTIFICIAL INTELLIGENCE. AI-Driven decision to stay ahead. How to enhance quality and differentiation.

Shani CohenCo-Founder and CEO at UpMarket.
Philip ComunelloExecutive Director at Eviivo Spain
César RamosDirector of Strategic Partnerships at Avantio
Fausto Vieria da SilvaGlobal Sales Director of Pricelabs

Moderator: Jessica GillinghamFounder and Chief Executive Officer at Abode Worldwide

10:45 - 11:00

Lecture Traum Ferienwohnungen: "Northern Europe, strategic issuing market. Trend analysis".

Alessandro AndrettaAccount Manager Iberia at Traum Ferienwohnungen

11:00 - 12:00

Coffee Break & Wake Up! Visit the exhibition area.

Sponsored by: Nespresso and PriceLabs

ANDALUSIA HALL

12:00 - 12:45

INSTITUTIONAL: Local sustainability model for new flex demand

Jacobo FloridoDeputy Mayor Delegate for Tourism and Promotion of the City of Malaga City Council
Marian MuroExecutive Director of Apartur Barcelona

Joaquim LealCountry Manager at Interhome

Moderator: Asier PeredaChairman of StayAlliance

12:45 - 13:00

Roomonitor: Optimisation and control of property management in the short and medium term.

Gabriel PérezGlobal Sales Director at Roomonitor

13:00 - 13:45

INVESTMENT: The search for an operator. The perfect fit between PropCo and OpCo.

Juan Díaz de BustamanteManaging Director of Silicius Socimi
Javier PereiraPartner and Managing Director of Take Point Holdings
Álvaro PayáDirector of Real Estate Development at Zriser
Jorge RosilloFounder of Rosillo Rein Advisors

Moderator: Sandra CabelloCEO of Homeclub

13:45 - 14:15

PRICELABS Presentation: The Age of Hybrid Hospitality: Merging Hotels and Short Stay Rentals.

Faust Vieria da SilvaGlobal Sales Director of Pricelabs

AVANTIO ROOM

12:00 - 12:45

WOMEN IN HOSPITALITY: "New ways of staying for new ways of travelling: models, challenges and opportunities".

Gema AlfaroPartner of Alfaro-Manrique Atelier
Irene TrujilloVice President and Founder at COWORD
Helena BurstedtRegional Vice President of Development, Hyatt Hotels Corporation
Ana Belén PrimHead of Expansion at Sercotel Hotel Group

Moderator: Casilda MulliezEdgar Suites Development Director, Spain & Portugal

12:45 - 13:30

REGULATION: Urban Uses of Flexible Accommodation.

Ernesto VidalSenior Associate at Gómez Acebo y Pombo.
Ignacio AmigoDirector of Urban Planning in Andersen Abogados
Miguel HerráizSenior Associate in Uría Menéndez Abogados
Carlos EscodaChief Executive Officer at SmartRentals

Moderator: Pablo Vera AntónPublic Affairs Partner at Kreab Spain

13:30 - 14:15

SHORT SEASON: What is the solution to short season demand for urban versus holiday environments?

Roberto San EstebanFounder of EcoIBIZA and VUT Consultant
Nuno TrigoCo-Founder and Co-CEO of Feel Group.
Marian MuroExecutive Director of Apartur Barcelona
Gabriel PérezGlobal Sales Director at Roomonitor

Moderator: Irene TrujilloVice-President and Co-Founder of COWORD

14:15 - 15:30

Networking Lunch! Visit the exhibition area.

Sponsors: Tourism and Planning Costa del Sol and Icnea

ANDALUSIA HALL

15:30 - 15:45

Idealista Panel: Seasonal vs. long term rental market data for Spain and Portugal.

Daniel del Pozo, Executive Director at Idealista

15:45 - 16:30

TA OPERATORS: Optimal growth model and locations that bring more value to the brand. Challenges in Iberia.

Ezequiel SalzbergChief Executive Officer at Aspasios
Fiona FernandezSenior Operations Manager for Iberia at Sonder
Eva IglesiasGlobal Executive Director at Olala Homes.
Pablo ZubicarayCEO of OlaLiving

Moderator: Pepe García-HirschfeldExpert in real estate investment transactions

16:30 - 16:45

Tedee Lecture: Human Hospitality in the Age of Artificial Intelligence

Sebastian MalecDevelopment Director at Tedee

16:45 - 17:30

MID-TERM STAY AND CORPO: Opportunities in mid-stay.

Regional Manager - Iberia & LATAM of Silverdoor

Sandra CabelloCEO of Homeclub
Francisco JuliusbergerGeneral Manager Spain, Blueground
David TornosFounder and Managing Director of Biztrip
Samuel ToribioChief Commercial Officer of Caterina House

Moderator: Ignacio CarvajalIberia and LATAM Account Director at SilverDoor

AVANTIO ROOM

15:30 - 16:00

EU REGULATION: Forthcoming regulatory changes affecting the short season flex sector.

Eduardo MirandaPresident of the EHHA
Joaquim LealCountry Manager at Interhome
Christine MukamayanjaPublic Affairs Manager - Short Term Rentals at Booking.com

Moderator: Paul Stevens, Editor and STR expert

16:00 - 16:45

URBAN AT OPERATORS: Risk Vs Return What is the best management option for my investment?

Nuno TrigoCo-Founder and Co-Chief Executive Officer of Feel Group
Ricardo FernándezExecutive Director for Spain at Limehome
Cristian FlórezManaging Director at Bemate.
Carlos EscodaChief Executive Officer at SmartRentals

Moderator: Jorge Rosillofounder of Rosillo Rein Advisors

16:45 - 17:30

REGULATIONS. The new Andalusian Sustainable Tourism Law and its impact on the rest of Spain.

Virginia Aguilar, Urban Lawyer
Marina Graciani, Lawyer
John CubePresident of AVVAPro
Ignacio CalandriaKreab Worldwide, Senior Regulatory and Public Affairs Consultant, Kreab Worldwide

Moderator: Fermín CriadoSecretary General at AVVAPro

17:30 - 17:35

Closing and Conclusions Vitur Summit 2025 - Video summary and closing.

Esperanza González, Deputy for Sustainable Economic Development and CEO of the Patronato de Turismo y Planificación Costa del Sol
Carlos Pérez-LanzacFounder of Vitur

21:00 - 23:30

Gala networking cocktail dinner.

FULL PASS access only

Location: Monte Miramar Palace

Sponsors: Marriott Homes & Villas - CaixaBank - Leroy Merlin - Malaga Town Hall - Andalusia Regional Government

23:30 - 1:00

Roomonitor & Beyond Cup

Location: Terraza de San Juan

Sponsor: Roomonitor and Beyond

Confirmed speakers

Experts who will share their knowledge and experience during the event

Adolfo Merás

President of Madrid Aloja

Agnieszka Sudek

International Sales Director at Breezeway

Alejandro Moya

Partner at Incus Capital

Alessandro Andretta

Account Manager Iberia at Traum Ferienwohnungen

Alfredo Díaz-Araque

IE Real Estate Club Board of Directors

Álvaro Payá

Real Estate Development Manager at Zriser

Ana Belén Prim

Expansion Manager at Sercotel Hotel Group

Ana Martínez de Lizarrondo

General Manager Iberia at Urban Campus

Ana Mata

Mayoress of Mijas Town Hall

Ana Rodriguez-Araque

Investment Director at All Iron Real Estate

Ana Sala

Mayoress of Calpe Town Council

Ani de Rus

Global Sales Director at Icnea

Asier Pereda

Chairman of StayAlliance

Borja Sierra

Executive Vice President Savills Spain and President LATAM in Savills

Brendan Geraghty

Managing Director of the Assotiation for Rental Living

Bruno Gracalobo

Investment Director at Downing LLP

César Augusto Ramos

Head of Partnerships at Avantio

Carlos Escoda

CEO of SmartRental Group

Carlos Garcia

Regional Delegate for Tourism, Culture and Sport in Malaga

Carlos Olmos

Executive Committee Urban Land Institute and Founder Om Live

Carlos Pérez-Lanzac

Founder of Vitur

Carlos Pascual

Co-founder of Clabao Pamplona-Logroño

Casilda Mulliez

Edgar Suites Development Director, Spain & Portugal

Christian Eckley

Group Commercial Director at UnderTheDoormat Group

Christine Mukamayanja

Public Affairs Manager - Short Term Rentals

Cristian Flórez

CEO of Be Mate

Daniel del Pozo

Executive Director at Idealista

Dave Butler

Non-Executive Director of TrustedStays

David Fernandez

COO Iberia and Latam of YACAN

David Tornos Farrelly

Founder and CEO of Biztrip

Eduardo Mandri

Co-Founder & CEO at Angel Host

Eduardo Miranda

President of the EHHA

Enrique Alcántara

CEO at Stay U-nique and President at Apartur

Ernesto Vidal

Senior Associate at Gómez Acebo y Pombo

Esperanza González

Member of Parliament

Eva Iglesias

Global Executive Director at Olala Homes

Ezequiel Salzberg

Managing Director Casagrand Luxury Suites

Fausto Vieira

Pricelabs Global Sales Director

Federico Varona

Partner at Varona Legal & Numbers

Fermín Criado

Secretary General of AvvaPro

Fiona Fernandez

Senior Operations Manager, Iberia at Sonder

Francisco González Palma

Legal Adviser to the AAFF Association of Malaga and Melilla

Agenda

Agenda subject to change.

7 May

8:30 - 9:00

Registration and check-in

Start your day by registering and picking up your event materials. Use this time to familiarise yourself with the programme and connect with other attendees.

9:00 - 9:45

Opening

Official welcome to Vitur Forum Madrid.
Introduction to the event.
Overview of the key issues to be addressed throughout the day.
Presentation of sectoral data.

Rapporteur: Carlos Pérez-Lanzac de Lorcafounder of Vitur.

9:45 - 11:00

Main agenda

11:00 - 12:00

Coffee break

12:00 - 14:00

Main agenda

14:00 - 15:30

Networking lunch

15:30 - 18:00

Main agenda

Spanish wine

8 May

9:00 - 10:00

Registration and check-in

Start your day by registering and picking up your event materials. Use this time to familiarise yourself with the programme and connect with other attendees.

10:00 - 11:00

Main agenda

Official welcome to Vitur Forum Madrid.
Introduction to the event.
Overview of the key issues to be addressed throughout the day.
Presentation of sectoral data.

Rapporteur: Carlos Pérez-Lanzac de Lorcafounder of Vitur.

11:00 - 12:00

Coffee break

12:00 - 14:00

Main agenda

14:00 - 15:30

Networking lunch

15:30 - 17:30

Main agenda

17:30 - 17:45

Closure Vitur Summit 2025

Gala dinner

9:40 - 10:15

INSTITUTIONAL PANEL: "REGULATORY FRAMEWORK FOR FLEXIBLE HOUSING".

This panel will address the current regulatory framework governing the Flexible Accommodation sector in the Community of Madrid, in a context where tourism and new types of accommodation demand greater flexibility and constant updating. With recent changes in regulations to regulate supply, the panel will discuss how these policies impact on competitiveness and balance in the market.

The roundtable will bring together experts in tourism legislation and institutional representatives to explore how new regulations may affect the sustainability of the sector.

Speakers

Asier PeredaVice-President and Institutional Relations FEVITUR.
Manuel LópezCEO of Intermundial and Atlantigo Group.
Inmaculada BenitoDirector of the Department of Tourism, Culture and Sport at CEOE.

Moderator: Pablo Vera AntónSenior Director of Public Policy and Regulatory Affairs at Kreab Spain.

10:15 - 10:25

Roomonitor Keynote: "Optimisation, control and customer experience in Flex Living".

Roomonitor will help us understand how to achieve a good guest experience by having control of the properties and the security that everything will be managed. We work in a 24/7 industry where at every moment the guest must be taken care of and where we must also know what is going on in the property while maintaining a balance between the experience and the operational and coexistence. Technology and human resources help every day to improve these aspects.

Rapporteur: Gabriel PérezHead of Sales & Partnerships at Roomonitor & Head of Public Relations weRespect.

11:15 - 12:00

Coffee break

Relax and enjoy a coffee while networking with other professionals in the sector.

13:30 - 14:05

REGULATORY AND URBAN PLANNING PANEL: "DEFINING A SUSTAINABLE CITY MODEL".

This panel will address how Madrid is transforming its urban model to create a city that is more sustainable and adaptable to the needs of its inhabitants. At the centre of the debate will be the recent regulations that promote new land uses. The new urban planning model proposed by the Community of Madrid, focused on sustainability, will be explored in detail, highlighting its challenges and the opportunities it offers to make the city more liveable and ecologically responsible.

Speakers:

Miguel HerraizSenior Associate in Uría Menéndez.
Adolfo MerásPresident of Madrid Aloja and CEO of Corecapitis.
Álvaro PayáDevelopment Director at Zriser Investments.
Antonio ÑudiLawyer and Partner in charge of Urban Planning in the Public and Regulatory Law Department at Andersen.
José Ramón Díez de RevengaExecutive Secretary for Housing and Occupation, and Senator of the PP.

Moderator: Susana RodríguezCommercial Director and Responsible for Residential and Alternative Accommodation at Savills.

14:05 - 14:15

Closing Vitur Forum Madrid

Carlos Pérez-Lanzac de Lorcafounder of Vitur.

14:15 - 15:30

SPANISH SOCIAL WINE

Continue to enjoy networking and generating leads and business opportunities for your accommodation business.

The most relevant event of the Flexible Accommodation

Vitur Summit is the benchmark event for the Flexible Accommodation industry, bringing together top leaders, experts, professionals, companies, industry associations and institutions from across Europe.

This new edition will bring high-level presentations and innovative content, so that attendees can establish business prospects and networking opportunities to create contacts.

Companies that made it possible

Leading brands in the sector attended the event.

Main Sponsor