Vitur Forum Seville
Thursday 27 November
Galería de fotos Vitur Forum Sevilla 2025
Como antesala al evento, se celebró la Cena Cóctel «Líderes de la industria», que reunió a instituciones, inversores y los operadores más influyentes del sector.
Un encuentro con los que marcan el pulso de la industria, que sirvió de contexto idóneo para estrechar vínculos antes de la jornada oficial.
Espacio El 29, Parque María Luisa, Sevilla.
Companies, institutions and property managers in one place to exchange ideas, network and discuss the future of the Flexible Accommodation industry in Madrid.
Agenda focused on the regulatory future and the transformations in demand that are redefining the rules of the game. Monographic sessions on the latest developments in technology and innovation. Key speakers who will discuss how to turn new regulations, trends and challenges in the sector into business opportunities.
A carefully planned agenda and networking spaces favour high-value debates and strategic connections that generate tangible results for the future of the sector.
Subject to changes
Wednesday 26 November
Engage with leading figures and the foremost experts in the Flexible Accommodation sector in a professional yet relaxed atmosphere.
Localización: Abades Triana
Thursday 27 November
- Carlos Pérez-Lanzac, fundador en Vitur
- Asier PeredaPresident of StayAlliance
- Paloma Amat, Vicepresidenta en AvvaPro Andalucía
- Elena Baena, Directora General de Ordenación Turística en Consejería de Turismo y Andalucía Exterior de Junta de Andalucía
- Angie Moreno, Teniente Alcalde Delegada de Turismo y Cultura del Ayuntamiento de Sevilla
- Elena Baena, Directora General de Ordenación Turística en Consejería de Turismo y Andalucía Exterior de Junta de Andalucía
- Antonio Castaño, Director Gerente de Congresos y Turismo de Sevilla
- Nacho Chaves, Vicepresidente en AvvaPro Andalucía, consultor y arquitecto urbanista
MODERATOR: Carlos Pérez-Lanzac, fundador en Vitur
- Nuno Trigo, Consejero Delegado en Feel Group
- Jorge Casanovas, Socio y Director Ejecutivo en Aspasios
- Beatriz Moreno-Luque, Directora de Operaciones en STAY by Kronos
MODERADORA: Mamen Fernández, Junta Directiva en WIRES y Directora Comercial en Savills
Leonardo Reyes-González, Consultor Senior en Pricelabs
Social agenda and networking
- Luís Picón, Relaciones Institucionales en CEA
- Belén López, Coordinadora de Innovación, Calidad y Formación Turística en la Dirección General de Ordenación Turística de la Consejería de Turismo y Andalucía Exterior, Junta de Andalucía
- Paloma Amat, Vicepresidenta en AvvaPro Andalucía
MODERADOR: Ignacio Calandria, Jurista y Asesor en Asuntos Públicos y Regulatorios
- Francisco Bullón, Socio en Home Capital.
- José Luis Rexach, Arquitecto Gerente en Bekinsa
- Axel Capriles, Consejero Delegado en Orinoquia Real Estate SOCIMI
MODERADOR: Jorge Rosillo, Socio fundador en Rosillo Rein Advisors.
Javier Oroz, Director Hoteles en Savills
- Alfonso Murillo, Corporate Director de Panoram Hotel Management
- Álvaro Valero, Director de Inversiones en Magno Investments
- Anxo López, Real Estate Expansion en Numa Stays España y Portugal
MODERADOR: Javier Oroz, Director Hoteles en Savills
- Ángel García, Director comercial de empresas en Andalucía oriental en CaixaBank
- Álvaro Marzo, Director Técnico en All Iron Real Estate Group
- Javier Martínez, Director de Negocio Área Hospitality Sutega
MODERADOR: Pepe García Hirschfeld, Director en Hirschfeld Real Estate.
- Nicole Pierro, Directora Comercial Europa en Icnea
- Gabriel Pérez, Director Global de Ventas en Roomonitor
- Pepe del Rio, Consejero Delegado y Fundador en Alohamundi
MODERADOR: Javier Casbas, Consejero Delegado en The Charming Concept
- Nacho Chaves, Vicepresidente en AVVAPro, Consultor y Arquitecto Urbanista
- Javier Toribio, Socio en Andersen Sevilla
- Álvaro Graciani, Socio en Graciani Abogados.
- Asier Pereda, Presidente de StayAlliance
MODERADORA: Paloma Amat, Vicepresidenta en AvvaPro Andalucía
Carlos Pérez-Lanzacfounder Vitur
Social agenda and networking
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This panel will address the current regulatory framework governing the Flexible Accommodation sector in the Community of Madrid, in a context where tourism and new types of accommodation demand greater flexibility and constant updating. With recent changes in regulations to regulate supply, the panel will discuss how these policies impact on competitiveness and balance in the market.
The roundtable will bring together experts in tourism legislation and institutional representatives to explore how new regulations may affect the sustainability of the sector.
Speakers
- Asier PeredaVice-President and Institutional Relations FEVITUR.
- Manuel LópezCEO of Intermundial and Atlantigo Group.
- Inmaculada BenitoDirector of the Department of Tourism, Culture and Sport at CEOE.
Moderator: Pablo Vera AntónSenior Director of Public Policy and Regulatory Affairs at Kreab Spain.
Roomonitor will help us understand how to achieve a good guest experience by having control of the properties and the security that everything will be managed. We work in a 24/7 industry where at every moment the guest must be taken care of and where we must also know what is going on in the property while maintaining a balance between the experience and the operational and coexistence. Technology and human resources help every day to improve these aspects.
Rapporteur: Gabriel PérezHead of Sales & Partnerships at Roomonitor & Head of Public Relations weRespect.
Relax and enjoy a coffee while networking with other professionals in the sector.
This panel will address how Madrid is transforming its urban model to create a city that is more sustainable and adaptable to the needs of its inhabitants. At the centre of the debate will be the recent regulations that promote new land uses. The new urban planning model proposed by the Community of Madrid, focused on sustainability, will be explored in detail, highlighting its challenges and the opportunities it offers to make the city more liveable and ecologically responsible.
Speakers:
- Miguel HerraizSenior Associate in Uría Menéndez.
- Adolfo MerásPresident of Madrid Aloja and CEO of Corecapitis.
- Álvaro PayáDevelopment Director at Zriser Investments.
- Antonio ÑudiLawyer and Partner in charge of Urban Planning in the Public and Regulatory Law Department at Andersen.
- José Ramón Díez de RevengaExecutive Secretary for Housing and Occupation, and Senator of the PP.
Moderator: Susana RodríguezCommercial Director and Responsible for Residential and Alternative Accommodation at Savills.
Carlos Pérez-Lanzac de Lorcafounder of Vitur.
Continue to enjoy networking and generating leads and business opportunities for your accommodation business.
PATROCINADORES
Patrocinador Institucional
Platinum
Business
EXPOSITORES
COLABORADORES
Mediapartner
Accommodation partners:
Discount code: VITUR5
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Partner at Andersen. Head of the Public and Regulatory Law Department in Andalusia.
Agenda subject to change.
Pick up your badge at the check-in desk at the entrance to the venue.
Take this time to familiarise yourself with the programme and visit the exhibitors.
- Introduction to the event.
- Presentation of sectoral data.
Rapporteur: Carlos Pérez-Lanzac de LorcaPresident of AVVAPro and Founder of Vitur.
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Institutional authorities from the City Council of Seville and the Andalusian Regional Government will officially welcome Vitur Forum Seville.
Rapporteur:
- Ángela MorenoDeputy Mayor - Delegate for Tourism and Culture.
This panel will address the current legal framework and regulations governing the flexible accommodation sector in Andalusia. Challenges and opportunities, the adaptation of legislation to a growing tourism model; legal implications of current regulations and the current and future impact on tourist accommodation and new accommodation models will be discussed.
Speakers:
- Ángela MorenoDeputy Mayor - Delegate for Tourism and Culture
- Salvador Fernández SalasManager of the Chamber of Commerce of Seville.
- Juan Ignacio Chaves Posadillo, Second Vice-President of AVVAPro and Urban Architect.
Moderator:
- Carlos Pérez-Lanzac de LorcaPresident of AVVAPro and Founder of Vitur.
Our lead sponsor Roomonitor will help us understand how to achieve a good guest experience by having control of the properties and the assurance that everything will be managed. We work in a 24/7 industry where at every moment the guest must be taken care of and where we must also know what is going on in the property, keeping a balance of the experience together with the operational and coexistence. Technology and human resources help every day to improve these aspects.
Rapporteur:
- Gabriel Pérez FernándezHead of Sales & Partnerships at Roomonitor & Head of Public Relations weRespect.
Speakers:
- John CubeFirst Vice-President of AVVAPro.
- Carlos Pérez-Lanzac de LorcaPresident of AVVAPro and Founder of Vitur.
This panel will explore technological innovations applied to the operational management of flexible accommodation. Digital solutions, process automation and tools to improve efficiency, guest experience and competitiveness in the sector will be discussed.
Speakers:
- Fernando Hernández-CarrilloCEO of Dcanturis.es.
- Tomeu Roig ToméCCO of Homa Holidays.
- Paloma AmatCEO of Apollo Suites.
- Israel Fernandez, CEO of Alojamientos Oasis.
Moderator:
- Xavier MarínCEO and Founder at Icnea.
AVVAPro, the Andalusian Association of Tourist Housing and Apartment Professionals, will address current issues affecting the sector, such as the regulation of tourist accommodation and the limitations imposed in some cities.
The management team will also discuss innovative solutions to boost the sector, as well as the upcoming Tourism Law.
Speakers:
- John CubeFirst Vice-President of AVVAPro.
- Juan Ignacio Chaves Posadillo, Second Vice-President of AVVAPro and Urban Architect.
- Paloma AmatCEO of Apollo Suites.
Take advantage of the break to visit exhibitors and do some quality networking with professionals from the sector.
Quirónsalud will offer essential guidance for property managers on how to effectively manage situations in which a foreign client requires medical care. This panel will address strategies to ensure high quality medical care, the importance of intercultural communication, and best practices for coordinating with a local medical service. In addition, case studies and solutions for overcoming linguistic and cultural barriers will be presented, ensuring a smooth and satisfactory customer experience.
Rapporteur:
- Sonsoles Florez SeoaneHospitality Manager at Quirónsalud.
This panel will examine how municipal regulations and urban policies affect flexible accommodation operators. Growth opportunities and regulatory challenges will be addressed, as well as strategies to contribute to sustainable urban development from a manager's point of view.
Speakers
- Nuria CanivellDean of the College of Architects of Seville.
- Javier ToribioPartner of Andersen. Public and Regulatory Law in Andalusia.
- Ignacio Lerdo de TejadaCEO of Genteel Home.
Moderator:
- Juan Ignacio Chaves Posadillo, Second Vice-President of AVVAPro and Urban Architect.
Rapporteur:
- Thaylla GarciaPartnership Account Manager at Okify.
Experts in the field will discuss how to build a strong brand identity, the use of digital tools to attract customers and strategies to differentiate in a competitive market.
Speakers
- Esther Gavín, CEO at Sevilla Urban Apartments
- Manuela Fernández del ToroCEO and Founder of Misterhost Apartments.
- David MorenoCEO of Hommyhome.
- Ignacio RodríguezCo-CEO in Valcambre.
Moderator:
- John CubeFirst Vice-President of AVVAPro.
This panel will explore the opportunities and challenges in real estate investment within the flexible accommodation sector.
Current trends, profitability projections and key factors for making informed decisions in the acquisition and management of accommodation properties will be discussed.
Speakers:
- Juan del ToroCEO of Magno Investments.
- Carlos SolerCEO of CSE Wealth&Invest.
- Luis de los Santos, CEO & Co-Founder of Housvest.
- Pedro Beca, CEO of Bekinsa.
Moderator:
- Pepe Garcia-HirschfeldDirector Capital Markets Andalucía Savills.
Rapporteur: Carlos Pérez-Lanzac de LorcaPresident of AVVAPro and Founder of Vitur.
Continue to enjoy networking and generating leads and business opportunities for your accommodation business.
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SPONSORS:
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Places for our events are limited and sell out quickly. Secure your ticket for Vitur Forum Madrid now and be part of an exclusive experience that brings together the leaders in the flexible hosting industry. Don't miss this unique opportunity to learn, connect and grow with the best.
Vitur will provide you with a unique opportunity to connect with leaders in the Flexible Accommodation sector.
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