Vitur Forum Seville
Thursday 27 November
Photo gallery Vitur Forum Sevilla 2025
As a prelude to the event, the Leaders of Industry« Cocktail Dinner», which brought together institutions, investors and the most influential operators in the sector.
A meeting with those who set the pulse of the industry, which served as an ideal context to strengthen ties before the official day.
Espacio El 29, Parque María Luisa, Seville.
Companies, institutions and property managers in one place to exchange ideas, network and discuss the future of the Flexible Accommodation industry in Madrid.
Agenda focused on the regulatory future and the transformations in demand that are redefining the rules of the game. Monographic sessions on the latest developments in technology and innovation. Key speakers who will discuss how to turn new regulations, trends and challenges in the sector into business opportunities.
A carefully planned agenda and networking spaces favour high-value debates and strategic connections that generate tangible results for the future of the sector.
Subject to changes
Wednesday 26 November
Engage with leading figures and the foremost experts in the Flexible Accommodation sector in a professional yet relaxed atmosphere.
Location: Abades Triana
Thursday 27 November
- Carlos Pérez-Lanzac, founder in Vitur
- Asier PeredaPresident of StayAlliance
- Paloma Amat, Vice-President in AvvaPro Andalusia
- Elena Baena, Director General for Tourism Management at Counselling of Tourism and Andalucía Exterior of Junta de Andalucía
- Angie Moreno, Deputy Mayor Delegate for Tourism and Culture of the City Council of Seville
- Elena Baena, Director General for Tourism Management at Counselling of Tourism and Andalucía Exterior of Junta de Andalucía
- Antonio Castaño, Managing Director of Congresses and Tourism in Seville
- Nacho Chaves, Vice-President in AvvaPro Andalusia, consultant and urban architect
MODERATOR: Carlos Pérez-Lanzac, founder in Vitur
- Nuno Trigo, Managing Director at Feel Group
- Jorge Casanovas, Partner and Managing Director at Aspasios
- Beatriz Moreno-Luque, Director of Operations at STAY by Kronos
MODERATOR: Mamen Fernández, Board of Directors at WIRES and Commercial Director at Savills
Leonardo Reyes-González, Senior Consultant at Pricelabs
Social agenda and networking
- Luís Picón, Institutional Relations at CEA
- Belén López, Coordinator of Innovation, Quality and Tourism Training at the Directorate General of Tourism Management of the Regional Ministry of Tourism and Andalusia Exterior, Junta de Andalucía
- Paloma Amat, Vice-President in AvvaPro Andalusia
MODERATOR: Ignacio Calandria, Lawyer and Advisor in Public and Regulatory Affairs
- Francisco Bullón, Partner at Home Capital.
- José Luis Rexach, Managing Architect at Bekinsa
- Axel Capriles, Managing Director at Orinoquia Real Estate SOCIMI
MODERATOR: Jorge Rosillo, Founding Partner in Rosillo Rein Advisors.
Javier Oroz, Hotel Manager at Savills
- Alfonso Murillo, Corporate Director of Panoram Hotel Management
- Álvaro Valero, Investment Manager at Magno Investments
- Anxo López, Real Estate Expansion en Numa Stays Spain and Portugal
MODERATOR: Javier Oroz, Hotel Manager at Savills
- Ángel García, Commercial Director of companies in Eastern Andalusia at CaixaBank
- Álvaro Marzo, Technical Director at All Iron Real Estate Group
- Javier Martínez, Business Director Hospitality Area Sutega
MODERATOR: Pepe García Hirschfeld, Director at Hirschfeld Real Estate.
- Nicole Pierro, Commercial Director Europe at Icnea
- Gabriel Perez, Global Sales Director at Roomonitor
- Pepe del Rio, Managing Director and Founder at Alohamundi
MODERATOR: Javier Casbas, Chief Executive Officer at The Charming Concept
- Nacho Chaves, Vice-President in AVVAPro, Consultant and Urban Architect
- Javier Toribio, Partner at Andersen Seville
- Álvaro Graciani, Partner at Graciani Lawyers.
- Asier Pereda, President of StayAlliance
MODERATOR: Paloma Amat, Vice-president at AvvaPro Andalusia
Carlos Pérez-Lanzacfounder Vitur
Social agenda and networking
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This panel will address the current regulatory framework governing the Flexible Accommodation sector in the Community of Madrid, in a context where tourism and new types of accommodation demand greater flexibility and constant updating. With recent changes in regulations to regulate supply, the panel will discuss how these policies impact on competitiveness and balance in the market.
The roundtable will bring together experts in tourism legislation and institutional representatives to explore how new regulations may affect the sustainability of the sector.
Speakers
- Asier PeredaVice-President and Institutional Relations FEVITUR.
- Manuel LópezCEO of Intermundial and Atlantigo Group.
- Inmaculada BenitoDirector of the Department of Tourism, Culture and Sport at CEOE.
Moderator: Pablo Vera AntónSenior Director of Public Policy and Regulatory Affairs at Kreab Spain.
Roomonitor will help us understand how to achieve a good guest experience by having control of the properties and the security that everything will be managed. We work in a 24/7 industry where at every moment the guest must be taken care of and where we must also know what is going on in the property while maintaining a balance between the experience and the operational and coexistence. Technology and human resources help every day to improve these aspects.
Rapporteur: Gabriel PérezHead of Sales & Partnerships at Roomonitor & Head of Public Relations weRespect.
Relax and enjoy a coffee while networking with other professionals in the sector.
This panel will address how Madrid is transforming its urban model to create a city that is more sustainable and adaptable to the needs of its inhabitants. At the centre of the debate will be the recent regulations that promote new land uses. The new urban planning model proposed by the Community of Madrid, focused on sustainability, will be explored in detail, highlighting its challenges and the opportunities it offers to make the city more liveable and ecologically responsible.
Speakers:
- Miguel HerraizSenior Associate in Uría Menéndez.
- Adolfo MerásPresident of Madrid Aloja and CEO of Corecapitis.
- Álvaro PayáDevelopment Director at Zriser Investments.
- Antonio ÑudiLawyer and Partner in charge of Urban Planning in the Public and Regulatory Law Department at Andersen.
- José Ramón Díez de RevengaExecutive Secretary for Housing and Occupation, and Senator of the PP.
Moderator: Susana RodríguezCommercial Director and Responsible for Residential and Alternative Accommodation at Savills.
Carlos Pérez-Lanzac de Lorcafounder of Vitur.
Continue to enjoy networking and generating leads and business opportunities for your accommodation business.
SPONSORS
Institutional Sponsor
Platinum
Business
EXHIBITORS
PARTNERS
Mediapartner
Accommodation partners:
Discount code: VITUR5
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Partner at Andersen. Head of the Public and Regulatory Law Department in Andalusia.
Agenda subject to change.
Pick up your badge at the check-in desk at the entrance to the venue.
Take this time to familiarise yourself with the programme and visit the exhibitors.
- Introduction to the event.
- Presentation of sectoral data.
Rapporteur: Carlos Pérez-Lanzac de LorcaPresident of AVVAPro and Founder of Vitur.
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Institutional authorities from the City Council of Seville and the Andalusian Regional Government will officially welcome Vitur Forum Seville.
Rapporteur:
- Ángela MorenoDeputy Mayor - Delegate for Tourism and Culture.
This panel will address the current legal framework and regulations governing the flexible accommodation sector in Andalusia. Challenges and opportunities, the adaptation of legislation to a growing tourism model; legal implications of current regulations and the current and future impact on tourist accommodation and new accommodation models will be discussed.
Speakers:
- Ángela MorenoDeputy Mayor - Delegate for Tourism and Culture
- Salvador Fernández SalasManager of the Chamber of Commerce of Seville.
- Juan Ignacio Chaves Posadillo, Second Vice-President of AVVAPro and Urban Architect.
Moderator:
- Carlos Pérez-Lanzac de LorcaPresident of AVVAPro and Founder of Vitur.
Our lead sponsor Roomonitor will help us understand how to achieve a good guest experience by having control of the properties and the assurance that everything will be managed. We work in a 24/7 industry where at every moment the guest must be taken care of and where we must also know what is going on in the property, keeping a balance of the experience together with the operational and coexistence. Technology and human resources help every day to improve these aspects.
Rapporteur:
- Gabriel Pérez FernándezHead of Sales & Partnerships at Roomonitor & Head of Public Relations weRespect.
Speakers:
- John CubeFirst Vice-President of AVVAPro.
- Carlos Pérez-Lanzac de LorcaPresident of AVVAPro and Founder of Vitur.
This panel will explore technological innovations applied to the operational management of flexible accommodation. Digital solutions, process automation and tools to improve efficiency, guest experience and competitiveness in the sector will be discussed.
Speakers:
- Fernando Hernández-CarrilloCEO of Dcanturis.es.
- Tomeu Roig ToméCCO of Homa Holidays.
- Paloma AmatCEO of Apollo Suites.
- Israel Fernandez, CEO of Alojamientos Oasis.
Moderator:
- Xavier MarínCEO and Founder at Icnea.
AVVAPro, the Andalusian Association of Tourist Housing and Apartment Professionals, will address current issues affecting the sector, such as the regulation of tourist accommodation and the limitations imposed in some cities.
The management team will also discuss innovative solutions to boost the sector, as well as the upcoming Tourism Law.
Speakers:
- John CubeFirst Vice-President of AVVAPro.
- Juan Ignacio Chaves Posadillo, Second Vice-President of AVVAPro and Urban Architect.
- Paloma AmatCEO of Apollo Suites.
Take advantage of the break to visit exhibitors and do some quality networking with professionals from the sector.
Quirónsalud will offer essential guidance for property managers on how to effectively manage situations in which a foreign client requires medical care. This panel will address strategies to ensure high quality medical care, the importance of intercultural communication, and best practices for coordinating with a local medical service. In addition, case studies and solutions for overcoming linguistic and cultural barriers will be presented, ensuring a smooth and satisfactory customer experience.
Rapporteur:
- Sonsoles Florez SeoaneHospitality Manager at Quirónsalud.
This panel will examine how municipal regulations and urban policies affect flexible accommodation operators. Growth opportunities and regulatory challenges will be addressed, as well as strategies to contribute to sustainable urban development from a manager's point of view.
Speakers
- Nuria CanivellDean of the College of Architects of Seville.
- Javier ToribioPartner of Andersen. Public and Regulatory Law in Andalusia.
- Ignacio Lerdo de TejadaCEO of Genteel Home.
Moderator:
- Juan Ignacio Chaves Posadillo, Second Vice-President of AVVAPro and Urban Architect.
Rapporteur:
- Thaylla GarciaPartnership Account Manager at Okify.
Experts in the field will discuss how to build a strong brand identity, the use of digital tools to attract customers and strategies to differentiate in a competitive market.
Speakers
- Esther Gavín, CEO at Sevilla Urban Apartments
- Manuela Fernández del ToroCEO and Founder of Misterhost Apartments.
- David MorenoCEO of Hommyhome.
- Ignacio RodríguezCo-CEO in Valcambre.
Moderator:
- John CubeFirst Vice-President of AVVAPro.
This panel will explore the opportunities and challenges in real estate investment within the flexible accommodation sector.
Current trends, profitability projections and key factors for making informed decisions in the acquisition and management of accommodation properties will be discussed.
Speakers:
- Juan del ToroCEO of Magno Investments.
- Carlos SolerCEO of CSE Wealth&Invest.
- Luis de los Santos, CEO & Co-Founder of Housvest.
- Pedro Beca, CEO of Bekinsa.
Moderator:
- Pepe Garcia-HirschfeldDirector Capital Markets Andalucía Savills.
Rapporteur: Carlos Pérez-Lanzac de LorcaPresident of AVVAPro and Founder of Vitur.
Continue to enjoy networking and generating leads and business opportunities for your accommodation business.
With the collaboration of:
Main Sponsor:
SPONSORS:
Executive
Business
Collaborations
Also participating:
Places for our events are limited and sell out quickly. Secure your ticket for Vitur Forum Madrid now and be part of an exclusive experience that brings together the leaders in the flexible hosting industry. Don't miss this unique opportunity to learn, connect and grow with the best.
Vitur will provide you with a unique opportunity to connect with leaders in the Flexible Accommodation sector.
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