Agenda

Subject to changes

September 24th

21:00 - 23:30
Networking Cocktail Reception

Engage with leading figures and the foremost experts in the Flexible Accommodation sector in a professional yet relaxed atmosphere.

Location: Castellana 6.

September 25th

9:00 - 9:20
Registration and Accreditation Collection
9:20 - 9:25
Welcome

Carlos Pérez-Lanzacfounder Vitur

9:25 - 9:35
STAYALLIANCE:

Asier PeredaChairman of StayAlliance

The new National Association of Short and Mid-Stay Accommodation Professionals

Presentation of sectoral data

9:35 - 10:05
REGULATIONThe Single Registry and other regulatory changes affecting Flex.

MODERATOR: Marian MuroExecutive Director at Apartur Barcelona

10:05 - 10:35
SHORT SEASON OPERATORS: Technology challenges in flex asset management.

MODERATOR: José RuizExecutive Director at Icnea

10:35 - 10:45
PRICELABS DATA: Analysis and evolution of the Short and Medium Stay market

Leonardo Reyes-GonzálezSenior Consultant in Pricelabs

10:45 - 11:25
Coffee break

Social agenda and networking

11:25 - 11:55
LUXURY OPERATORS: Exclusivity and Profitability: The Vision of Luxury Operators

MODERATOR: Gema Alfaropartner in Alfaro Manrique Atelier

11:55 - 12:25
FLEX INVESTMENT: Flex Living: From Emerging Trend to Institutional Asset

MODERATOR: Borja SierraExecutive Vice President of Savills Spain and LATAM President

12:25 - 12:35
CBRE REPORT: Flex Living in Spain: Current situation and trends

Laura PelaezAssociate Director of Living at CBRE

12:35 - 13:05
CORPORATE ACCOMMODATION - HALF STAY: From Hotel to Home: The Transformation of Corporate and Mid-Stay Accommodation

MODERATOR: Aleix from CastellarCommercial Executive Director and Co-Founder at Apartool

13:05 - 13:35
BRANDED RESIDENCES: Brand and asset: Feedback and value generation.

MODERATOR: Jesús Rodríguez MasedaPresident of Branded Residences Monitor

13:35 - 14:05
REGULATIONLegal considerations for a Flexible Accommodation project.
  • Jaime Díaz de BustamantePartner in Gómez-Acebo & Pombo
  • Antón de la Rica, Co-Chief Executive Officer in Lìbere
  • Nicolás López, Managing Director and founder at The Residential Club.
Rapporteur: Carlos Pérez-Lanzac de Lorcafounder of Vitur.
14:05 - 14:15
Event Close

Carlos Pérez-Lanzacfounder Vitur

14:15 - 15:30
Social program. Spanish Wine Reception

Social agenda and networking

9:40 - 10:15
INSTITUTIONAL PANEL: "REGULATORY FRAMEWORK FOR FLEXIBLE HOUSING".

This panel will address the current regulatory framework governing the Flexible Accommodation sector in the Community of Madrid, in a context where tourism and new types of accommodation demand greater flexibility and constant updating. With recent changes in regulations to regulate supply, the panel will discuss how these policies impact on competitiveness and balance in the market.

The roundtable will bring together experts in tourism legislation and institutional representatives to explore how new regulations may affect the sustainability of the sector.

Speakers

Moderator: Pablo Vera AntónSenior Director of Public Policy and Regulatory Affairs at Kreab Spain.

10:15 - 10:25
Roomonitor Keynote: "Optimisation, control and customer experience in Flex Living".

Roomonitor will help us understand how to achieve a good guest experience by having control of the properties and the security that everything will be managed. We work in a 24/7 industry where at every moment the guest must be taken care of and where we must also know what is going on in the property while maintaining a balance between the experience and the operational and coexistence. Technology and human resources help every day to improve these aspects.

Rapporteur: Gabriel PérezHead of Sales & Partnerships at Roomonitor & Head of Public Relations weRespect.

11:15 - 12:00
Coffee break

Relax and enjoy a coffee while networking with other professionals in the sector.

13:30 - 14:05
REGULATORY AND URBAN PLANNING PANEL: "DEFINING A SUSTAINABLE CITY MODEL".

This panel will address how Madrid is transforming its urban model to create a city that is more sustainable and adaptable to the needs of its inhabitants. At the centre of the debate will be the recent regulations that promote new land uses. The new urban planning model proposed by the Community of Madrid, focused on sustainability, will be explored in detail, highlighting its challenges and the opportunities it offers to make the city more liveable and ecologically responsible.

Speakers:

Moderator: Susana RodríguezCommercial Director and Responsible for Residential and Alternative Accommodation at Savills.

14:05 - 14:15
Closing Vitur Forum Madrid
14:15 - 15:30
SPANISH SOCIAL WINE

Continue to enjoy networking and generating leads and business opportunities for your accommodation business.

SPONSORS:

Platinum