The Big Challenge is Understanding the New Consumer»: Borja Sierra Unpacks the Future of Real Estate and Flexible Accommodation
In a revealing interview, Borja Sierra, one of the most authoritative voices in the real estate sector, analyses the profound transformations in the market. From the irruption of artificial intelligence to the rise of Flexible Accommodation, Sierra stresses that the key to success lies in understanding and adapting to a new type of consumer, much more demanding and digitised.
