From the Gulf to London: Oman's Sovereign Wealth Fund Boosts the Future of Flexible Accommodation with $7 Million Investment in UnderTheDoormat Group

The Flexible Accommodation sector reaches a new level of strategic maturity. Oman's sovereign wealth fund has injected $7 million into UK firm UnderTheDoormat Group, a partnership that seeks not only global expansion, but also the importation of technology and professional standards to transform the Omani tourism market.