{"id":7160,"date":"2025-09-05T18:25:59","date_gmt":"2025-09-05T16:25:59","guid":{"rendered":"https:\/\/vitursummit.com\/?p=7160"},"modified":"2025-09-10T18:28:51","modified_gmt":"2025-09-10T16:28:51","slug":"del-golfo-a-londres-el-fondo-soberano-de-oman-impulsa-el-futuro-del-alojamiento-flexible-con-una-inversion-de-7-millones-en-underthedoormat-group","status":"publish","type":"post","link":"https:\/\/vitursummit.com\/en\/del-golfo-a-londres-el-fondo-soberano-de-oman-impulsa-el-futuro-del-alojamiento-flexible-con-una-inversion-de-7-millones-en-underthedoormat-group\/","title":{"rendered":"From the Gulf to London: Oman's Sovereign Wealth Fund Boosts the Future of Flexible Accommodation with $7 Million Investment in UnderTheDoormat Group"},"content":{"rendered":"<p>The evolution of the&nbsp;<strong>Flexible Accommodation<\/strong>&nbsp;has evolved from a mere trend to a global strategic investment sector. The most recent proof of this transformation is the significant investment of&nbsp;<strong>7 million<\/strong>&nbsp;(GBP 5.5 million) made by the&nbsp;<strong>Oman Investment Authority (OIA)<\/strong>Oman's sovereign wealth fund, in the British company&nbsp;<strong>UnderTheDoormat Group (UTDG)<\/strong>.<\/p>\n\n\n\n<p>This move is much more than a simple injection of capital; it is a partnership with a deep strategic vision. For&nbsp;<strong>UnderTheDoormat Group<\/strong>This investment is the fuel to accelerate its global expansion and boost its B2B technology platform,&nbsp;<strong>TrustedStays<\/strong>. The trust of a sovereign wealth fund validates its business model, which focuses on the professional and accredited management of short-stay rentals, targeting corporate and government clients.<\/p>\n\n\n\n<p>From the perspective of&nbsp;<strong>Oman<\/strong>investment is a key part of its ambitious strategy.&nbsp;<strong>\"Oman Vision 2040<\/strong>which seeks to diversify the economy beyond oil and gas, with tourism as one of its pillars. The sovereign wealth fund is not only seeking a financial return, but is \"importing\" the technology and the&nbsp;<em>know-how<\/em>&nbsp;of UTDG to professionalise its own market of&nbsp;<strong>Flexible Accommodation<\/strong>. The aim is to use the TrustedStays platform to develop and manage a portfolio of short-term rental properties in Oman, raising quality and standards to attract more affluent international tourism.<\/p>\n\n\n\n<p>The platform&nbsp;<strong>TrustedStays<\/strong>&nbsp;is at the heart of this collaboration. It is not just a simple booking portal; it is a B2B ecosystem that aggregates a network of properties from&nbsp;<strong>Flexible Accommodation<\/strong>&nbsp;professionally managed and meet rigorous accreditation standards. This ensures security, quality and consistency, crucial elements for government and corporate clients who need reliable hosting solutions for their mobile employees.<\/p>\n\n\n\n<p>This alliance between a sovereign wealth fund and a technology company from&nbsp;<strong>Flexible Accommodation<\/strong>&nbsp;is a clear indicator of the maturity of the sector. It demonstrates that professionally managed short-term rental is no longer just an alternative to the hotel, but a strategic asset class, capable of attracting top-tier institutional investment and playing a key role in countries' economic development strategies.<\/p>","protected":false},"excerpt":{"rendered":"<p>The Flexible Accommodation sector reaches a new level of strategic maturity. Oman's sovereign wealth fund has injected $7 million into UK firm UnderTheDoormat Group, a partnership that seeks not only global expansion, but also the importation of technology and professional standards to transform the Omani tourism market.<\/p>","protected":false},"author":1,"featured_media":7161,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[20],"tags":[],"class_list":["post-7160","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-del-sector"],"_links":{"self":[{"href":"https:\/\/vitursummit.com\/en\/wp-json\/wp\/v2\/posts\/7160","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vitursummit.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vitursummit.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vitursummit.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vitursummit.com\/en\/wp-json\/wp\/v2\/comments?post=7160"}],"version-history":[{"count":1,"href":"https:\/\/vitursummit.com\/en\/wp-json\/wp\/v2\/posts\/7160\/revisions"}],"predecessor-version":[{"id":7162,"href":"https:\/\/vitursummit.com\/en\/wp-json\/wp\/v2\/posts\/7160\/revisions\/7162"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vitursummit.com\/en\/wp-json\/wp\/v2\/media\/7161"}],"wp:attachment":[{"href":"https:\/\/vitursummit.com\/en\/wp-json\/wp\/v2\/media?parent=7160"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vitursummit.com\/en\/wp-json\/wp\/v2\/categories?post=7160"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vitursummit.com\/en\/wp-json\/wp\/v2\/tags?post=7160"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}