{"id":6121,"date":"2025-05-08T21:35:41","date_gmt":"2025-05-08T19:35:41","guid":{"rendered":"https:\/\/vitursummit.com\/?p=6121"},"modified":"2025-06-16T11:44:16","modified_gmt":"2025-06-16T09:44:16","slug":"vitur-summit-2025-malaga-consolida-su-liderazgo-en-el-alojamiento-flexible","status":"publish","type":"post","link":"https:\/\/vitursummit.com\/en\/vitur-summit-2025-malaga-consolida-su-liderazgo-en-el-alojamiento-flexible\/","title":{"rendered":"Vitur Summit 2025: the event consolidates its leadership in Flexible Accommodation"},"content":{"rendered":"

Vitur Summit 2025, held on 7 and 8 May at the NH Malaga, was undoubtedly one of the most outstanding and transformative meetings for the Flexible Accommodation sector.<\/p>\n\n\n\n

With more than 600 attendees, a hundred international speakers and the backing of the sector's leading institutions and companies, the event offered two vibrant days of networking, strategic knowledge and vision for the future.<\/p>\n\n\n\n

Investors, operators, technology and services companies, and public administrations actively participated in building the future of Flexible Accommodation and in a carefully planned social agenda developed in emblematic places of the city.<\/p>\n\n\n\n

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\ud83d\udccdMalaga, epicentre of the sector<\/strong>
The province of Malaga reaffirms its position as the European capital of Flexible Accommodation, concentrating more than 65% of the tourist housing offer in Andalusia and 10 of the 12 national projects that are underway in the luxury segment. This territorial strength makes it a key pole of attraction for investment, innovation and new brands.<\/p>\n\n\n\n

\ud83d\ude80 Launch of StayAlliance<\/strong>
One of the highlights was the presentation of StayAlliance, the new national employers' association for flexible accommodation, chaired by Asier Pereda. This platform was created with the aim of establishing a continuous dialogue with public administrations and social agents, promoting a strong, ethical and sustainable sector.<\/p>\n\n\n\n

\u2705 Vitur, a reference platform for the sector<\/strong>
Vitur Summit 2025 has reaffirmed its leading position in the field of Flexible Accommodation, offering a space for reflection, innovation and collaboration for all the actors involved in this constantly evolving sector.
Vitur has reiterated its commitment to continue promoting the growth of the sector.<\/p>\n\n\n\n

\u2696\ufe0f Institutional participation<\/strong>
Vitur Summit 2025 was sponsored by the Ministry of Tourism and Andaluc\u00eda Exterior. The meeting was also sponsored by Turismo y Planificaci\u00f3n Costa del Sol and M\u00e1laga City Council.<\/p>\n\n\n\n

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Vitur Summit addressed various relevant topics, including:<\/p>\n\n\n\n

    \n
  • Technological innovation<\/strong>Application of artificial intelligence in property management and improvement of the customer experience.<\/li>\n\n\n\n
  • Emerging models<\/strong>Discussions on Senior Living, Coliving, branded residences and the impact of teleworking on residential tourism.<\/li>\n\n\n\n
  • Sustainability and regulation<\/strong>Analysis of the future Andalusian Sustainable Tourism Law, which will include specific articles to regulate Flexible Accommodation.<\/li>\n\n\n\n
  • Women's leadership<\/strong>The round table \"New ways of staying for new ways of travelling\", organised by the Women in Hospitality platform, highlighted the growing importance of experiential design and the regulatory challenges.<\/li>\n<\/ul>\n\n\n\n
    <\/div>\n\n\n\n

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    Throughout the event, fundamental reflections were extracted in order to understand where Flexible Accommodation is heading in Europe and the world:<\/p>\n\n\n\n

      \n
    • Growing demand<\/strong>The need for flexible accommodation solutions, adapted to different population segments and uses: tourism, corporate, student, coliving, senior living and more, is clear and diverse.<\/li>\n\n\n\n
    • Investor appetite<\/strong>Private equity and banking show a strong interest in supporting the development of the sector, which promises solid returns and scalability.<\/li>\n\n\n\n
    • Professionalisation at the highest level<\/strong>The professionalisation of the sector has reached 50% levels thanks to the support of financial institutions and the volume of investment backing existing projects. The industry is moving towards a maturity where only the most prepared, efficient operators with a differential value proposition will survive.<\/li>\n\n\n\n
    • Increasing competition<\/strong>The need for new operators and specialised brands to take the lead in each subvertical of the flex model.<\/li>\n\n\n\n
    • Technology as a driving force<\/strong>Digital innovation is key to scale efficiently. There is much to do and even more opportunities to explore.<\/li>\n\n\n\n
    • Necessary legal framework<\/strong>A clear and stable legal framework is urgently needed to consolidate the model and attract long-term investment.<\/li>\n\n\n\n
    • Public-private partnerships<\/strong>The future demands a unified voice and a collaborative ecosystem to build a sustainable, transparent and trustworthy model for investors, customers and society.<\/li>\n<\/ul>\n\n\n\n
      <\/div>\n\n\n\n

      What's next?<\/h2>\n\n\n\n
      \n

      <\/p>\n<\/blockquote>\n\n\n\n

      \n A date has already been confirmed for Vitur Summit 2026<\/strong>: 13 and 14 May 2026<\/span> in the NH Malaga<\/strong>\n<\/p>\n\n\n\n

      Moreover, the agenda does not stop. Before the big event in 2026, we will meet at the next Vitur Forum in Madrid and Seville, meetings with a more local character, which have the following dates:<\/p>\n\n\n\n

        \n
      • Vitur Forum Madrid: <\/strong>September 25th<\/li>\n\n\n\n
      • Vitur Forum Seville: <\/strong>27 November<\/li>\n<\/ul>\n\n\n\n
        <\/div>\n\n\n\n

        Vitur Summit will continue to be the event of reference, due to the quality of its contents, the relevance of its experts and the strength of its network of contacts.<\/strong><\/p>\n\n\n\n

        The future of Flexible Hosting is designed here. #LeadingTogether<\/p>\n\n\n\n

        <\/p>","protected":false},"excerpt":{"rendered":"

        Vitur Summit 2025, celebrado los d\u00edas 7 y 8 de mayo en el NH M\u00e1laga, ha sido sin duda uno de los encuentros m\u00e1s destacados y transformadores para el sector del Alojamiento Flexible. Con m\u00e1s de 600 asistentes, un centenar de ponentes internacionales y el respaldo de las principales instituciones y empresas del sector, el […]<\/p>\n","protected":false},"author":3,"featured_media":6130,"comment_status":"closed","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"Vitur Summit 2025: M\u00e1laga consolida su liderazgo en alojamiento flexible","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[44,21,48],"tags":[53,54,52,36,35],"class_list":["post-6121","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alojamiento-flexible","category-contenidos-vitur","category-cronica","tag-alojamientoflexible","tag-malaga","tag-vitur","tag-vitursummit","tag-vitursummit2025"],"_links":{"self":[{"href":"https:\/\/vitursummit.com\/en\/wp-json\/wp\/v2\/posts\/6121","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vitursummit.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vitursummit.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vitursummit.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/vitursummit.com\/en\/wp-json\/wp\/v2\/comments?post=6121"}],"version-history":[{"count":11,"href":"https:\/\/vitursummit.com\/en\/wp-json\/wp\/v2\/posts\/6121\/revisions"}],"predecessor-version":[{"id":6145,"href":"https:\/\/vitursummit.com\/en\/wp-json\/wp\/v2\/posts\/6121\/revisions\/6145"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vitursummit.com\/en\/wp-json\/wp\/v2\/media\/6130"}],"wp:attachment":[{"href":"https:\/\/vitursummit.com\/en\/wp-json\/wp\/v2\/media?parent=6121"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vitursummit.com\/en\/wp-json\/wp\/v2\/categories?post=6121"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vitursummit.com\/en\/wp-json\/wp\/v2\/tags?post=6121"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}