{"id":5076,"date":"2025-04-03T12:40:00","date_gmt":"2025-04-03T10:40:00","guid":{"rendered":"https:\/\/vitursummit.com\/?p=5076"},"modified":"2025-04-09T12:40:40","modified_gmt":"2025-04-09T10:40:40","slug":"el-auge-de-las-residencias-de-marca-de-nivel-medio-una-nueva-forma-de-alojamiento-con-potencial-de-flexibilidad","status":"publish","type":"post","link":"https:\/\/vitursummit.com\/en\/el-auge-de-las-residencias-de-marca-de-nivel-medio-una-nueva-forma-de-alojamiento-con-potencial-de-flexibilidad\/","title":{"rendered":"The Rise of Mid-Level Branded Residences: A New Form of Accommodation with the Potential for Flexibility"},"content":{"rendered":"<p>In the dynamic world of accommodation, one trend is rapidly gaining ground: the growth of the <strong>medium-level branded residences<\/strong>. Traditionally dominated by luxury, branded residences, which are individual properties within a development managed by a hotel brand, are expanding to appeal to a much wider audience. Major hotel brands such as Wyndham are leading this shift, recognising the <strong>huge potential of the middle class market<\/strong>.<\/p>\n\n\n\n<p><strong>What are Mid-Level Branded Residences and why are they relevant to Flexible Accommodation?<\/strong><\/p>\n\n\n\n<p>Unlike their luxury counterparts, these residences are not based on exclusivity and prohibitively high prices, but rather on the <strong>volume and affordability<\/strong>. As Chris Graham of Graham Associates explains, as you move down the economic pyramid, prices go down and the market expands significantly. Dimitris Manikis, president EMEA for Wyndham Hotels &amp; Resorts, points out that the difference lies in volume, where the <strong>The opportunity for brands that can scale efficiently is enormous.<\/strong>.<\/p>\n\n\n\n<p>While the source does not focus directly on \"flexible accommodation\" in the traditional sense of short-term rentals, these <strong>mid-level branded residences offer a form of accommodation with elements of potential flexibility.<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>More affordable investment:<\/strong> Often located in secondary or tertiary markets, land and construction costs are lower, allowing for more competitive sales prices. This opens the door to a <strong>increased number of buyers and investors<\/strong> who are looking for an entry into the real estate market with the backing of a recognised brand.<\/li>\n\n\n\n<li><strong>Income potential:<\/strong> Affiliation with an international hotel brand can <strong>increasing confidence in earning potential<\/strong> through rental management programmes, although the source does not elaborate on this aspect.<\/li>\n\n\n\n<li><strong>Brand recognition and standards:<\/strong> The connection to a well-known brand <strong>improves confidence in operating standards and resale value<\/strong> compared to unmarked properties, especially in emerging markets.<\/li>\n<\/ul>\n\n\n\n<p><strong>Expanding Markets and Opportunities<\/strong><\/p>\n\n\n\n<p>The source stresses that this growth is not limited to one region. Emerging markets, with a growing middle class, are showing an increasing <strong>\"captive audience<\/strong> for this type of product. Wyndham, for example, has a strong presence in the CIS region, Georgia and Pakistan, and sees an opportunity in the CIS. <strong>\"massive opportunity\" in India<\/strong>.<\/p>\n\n\n\n<p>In addition, already advanced markets such as <strong>North America and Asia Pacific<\/strong> are also experiencing an increase in mid-tier branded residences. Asia Pacific is expected to rival even North America in the next 12 years.<\/p>\n\n\n\n<p><strong>Key Considerations<\/strong><\/p>\n\n\n\n<p>It is crucial to understand that simply branding a building does not guarantee success. The <strong>brand differentiation, a clear offer and unique benefits<\/strong> are essential. In addition, it underlines the importance of a <strong>proper investigation, due diligence and planning<\/strong>The company also has experts in branding, marketing, feasibility studies and operations.<\/p>\n\n\n\n<p><strong>Conclusion<\/strong><\/p>\n\n\n\n<p>The expansion of branded residences into the mid-market segment represents a <strong>significant developments in the accommodation and residential sector<\/strong>. While it differs from the traditional concept of \"flexible housing\" as short-term rentals, it offers an alternative to the traditional concept of \"flexible accommodation\" as short-term rentals. <strong>more affordable form of real estate ownership with the backing of recognised brands<\/strong>potentially providing greater flexibility in terms of investment, location and income potential. As global awareness of branded residences grows, demand in the mid-tier segment will continue to increase, presenting <strong>new opportunities for buyers and investors in a growing market<\/strong>.<\/p>","protected":false},"excerpt":{"rendered":"<p>What are Mid-Level Branded Residences and why are they relevant to Flexible Accommodation?<\/p>","protected":false},"author":1,"featured_media":5077,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[44,20],"tags":[],"class_list":["post-5076","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alojamiento-flexible","category-noticias-del-sector"],"_links":{"self":[{"href":"https:\/\/vitursummit.com\/en\/wp-json\/wp\/v2\/posts\/5076","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vitursummit.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vitursummit.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vitursummit.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vitursummit.com\/en\/wp-json\/wp\/v2\/comments?post=5076"}],"version-history":[{"count":1,"href":"https:\/\/vitursummit.com\/en\/wp-json\/wp\/v2\/posts\/5076\/revisions"}],"predecessor-version":[{"id":5078,"href":"https:\/\/vitursummit.com\/en\/wp-json\/wp\/v2\/posts\/5076\/revisions\/5078"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vitursummit.com\/en\/wp-json\/wp\/v2\/media\/5077"}],"wp:attachment":[{"href":"https:\/\/vitursummit.com\/en\/wp-json\/wp\/v2\/media?parent=5076"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vitursummit.com\/en\/wp-json\/wp\/v2\/categories?post=5076"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vitursummit.com\/en\/wp-json\/wp\/v2\/tags?post=5076"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}