{"id":4582,"date":"2025-03-08T09:07:21","date_gmt":"2025-03-08T09:07:21","guid":{"rendered":"https:\/\/vitursummit.com\/?p=4582"},"modified":"2025-03-08T09:07:23","modified_gmt":"2025-03-08T09:07:23","slug":"mujeres-en-hospitality-estrategia-de-marca-en-proyectos-de-flex-living","status":"publish","type":"post","link":"https:\/\/vitursummit.com\/en\/mujeres-en-hospitality-estrategia-de-marca-en-proyectos-de-flex-living\/","title":{"rendered":"Women in Hospitality: brand strategy in Flex Living projects"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"4582\" class=\"elementor elementor-4582\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1163886e e-flex e-con-boxed e-con e-parent\" data-id=\"1163886e\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8a62f9e elementor-widget elementor-widget-video\" data-id=\"8a62f9e\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=QNv_t3t7yqE&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69b84e13 elementor-widget elementor-widget-text-editor\" data-id=\"69b84e13\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In commemoration of International Women's Day, which is celebrated this Saturday 8th March, we would like to recall the inspiring panel \"The strategy of branding flex living projects\" that took place at Vitur Summit 2024.<\/p>\n<p>This panel, organised by the sector's leading women's collaboration platform <a href=\"https:\/\/mujeresenhospitality.com\/\"><strong><em>Women in Hospitality<\/em><\/strong><\/a>and moderated by Irene Trujillo F\u00e9lix, founding partner of this professional network, was attended by leading professionals:<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:list --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\"><!-- wp:list-item --><\/ul>\n<\/li>\n<\/ul>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li><strong>Covadonga Sanz Llaca<\/strong>Senior Director of Asset Management at Greystar.<\/li>\n<li><strong>Gema Alfaro Sim\u00f3n<\/strong>Partner at Alfaro Manrique Atelier and Vice President of the IE Real Estate Club.<\/li>\n<li><strong>Casilda Mulliez<\/strong>Head of Real Estate and Business Development for Iberia at Urban Campus.<\/li>\n<li><strong>Marian Muro<\/strong>founder of Muro Tourism Consulting and current CEO of Apartur.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><!-- wp:list-item --><\/p>\n<p><!-- \/wp:list-item --><!-- wp:list-item --><\/p>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- \/wp:list --><!-- wp:paragraph --><\/p>\n<p><strong>Main idea of the panel:<\/strong><\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>In this panel we look at the strategy of branding flex living projects.<\/p>\n<p>The panel focused on how brands can adapt and thrive in the growing flex living market, highlighting the importance of strong and adaptive branding strategies in flexible living projects.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Press play and learn more about the content and key messages that were shared:<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:list --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\"><!-- wp:list-item --><\/ul>\n<\/li>\n<\/ul>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li><strong>Innovation and Adaptability<\/strong>The need to innovate and adapt to changing market demands and guest expectations.<\/li>\n<li><strong>Customer Experience<\/strong>The importance of delivering personalised, high quality experiences to build customer loyalty.<\/li>\n<li><strong>Sustainability<\/strong>Sustainable practices as a fundamental part of the brand strategy in the Flexible Accommodation sector.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><!-- wp:list-item --><\/p>\n<p><!-- \/wp:list-item --><!-- wp:list-item --><\/p>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- \/wp:list --><!-- wp:paragraph --><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>\u00a0<\/p>\n<p>Keep learning from the voices that are shaping the future of Flexible Accommodation at the next edition of Vitur Summit 2025.<\/p>\n<p><strong>Join Vitur Summit 2025<\/strong>Connect with the leaders who are transforming the industry and take your business vision to the next level.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>In commemoration of International Women's Day, which is celebrated this Saturday 8th March, we would like to recall the panel \"Brand Strategy in Flex Living Projects\" presented at Vitur Summit 2024.<br \/>\nThis panel brought together leading industry professionals to discuss trends and strategies in the field of flexible accommodation.<\/p>","protected":false},"author":4,"featured_media":4603,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[44,21],"tags":[],"class_list":["post-4582","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alojamiento-flexible","category-contenidos-vitur"],"_links":{"self":[{"href":"https:\/\/vitursummit.com\/en\/wp-json\/wp\/v2\/posts\/4582","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vitursummit.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vitursummit.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vitursummit.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/vitursummit.com\/en\/wp-json\/wp\/v2\/comments?post=4582"}],"version-history":[{"count":40,"href":"https:\/\/vitursummit.com\/en\/wp-json\/wp\/v2\/posts\/4582\/revisions"}],"predecessor-version":[{"id":4625,"href":"https:\/\/vitursummit.com\/en\/wp-json\/wp\/v2\/posts\/4582\/revisions\/4625"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vitursummit.com\/en\/wp-json\/wp\/v2\/media\/4603"}],"wp:attachment":[{"href":"https:\/\/vitursummit.com\/en\/wp-json\/wp\/v2\/media?parent=4582"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vitursummit.com\/en\/wp-json\/wp\/v2\/categories?post=4582"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vitursummit.com\/en\/wp-json\/wp\/v2\/tags?post=4582"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}