Vitur Forum Sevilla 2025 Agenda

Subject to changes

Wednesday 26 November

21:00 - 23:30
Networking Cocktail Reception

Engage with leading figures and the foremost experts in the Flexible Accommodation sector in a professional yet relaxed atmosphere.

Location: Abades Triana

Thursday 27 November

9:00 - 9:20
Registration and Accreditation Collection
9:20 - 9:35
Opening
  • Carlos Pérez-Lanzac, founder in Vitur
  • Asier PeredaPresident of StayAlliance
  • Paloma Amat, Vice-President in AvvaPro Andalusia
  • Elena Baena, Director General for Tourism Management at Counselling of Tourism and Andalucía Exterior of Junta de Andalucía
  • Angie Moreno, Deputy Mayor Delegate for Tourism and Culture of the City Council of Seville
9:35 - 10:05
INSTITUTIONAL: Flexible Accommodation Solutions for organic cities and competitive destinations.
  • Elena Baena, Director General for Tourism Management at Counselling of Tourism and Andalucía Exterior of Junta de Andalucía
  • Antonio Castaño, Managing Director of Congresses and Tourism in Seville
  • Nacho Chaves, Vice-President in AvvaPro Andalusia, consultant and urban architect

MODERATOR: Carlos Pérez-Lanzac, founder in Vitur

10:05 - 10:35
OPERATORS: Keys and markets for sustainable growth in the current context.
  • Nuno Trigo, Managing Director at Feel Group
  • Jorge Casanovas, Partner and Managing Director at Aspasios
  • Beatriz Moreno-Luque, Director of Operations at STAY by Kronos

MODERATOR: Mamen Fernández, Board of Directors at WIRES and Commercial Director at Savills

10:35 - 10:45
PRICELABS DATA: Analysis and evolution of the Short and Medium Stay market in Andalusia

Leonardo Reyes-González, Senior Consultant at Pricelabs

10:45 - 11:20
Coffee break

Social agenda and networking

11:20 - 11:50
FLEX DESTINATIONS: Opportunities for destinations to adapt to new flex demand.
  • Luís Picón, Institutional Relations at CEA
  • Belén López, Coordinator of Innovation, Quality and Tourism Training at the Directorate General of Tourism Management of the Regional Ministry of Tourism and Andalusia Exterior,  Junta de Andalucía
  • Paloma Amat, Vice-President in AvvaPro Andalusia

MODERATOR: Ignacio Calandria, Lawyer and Advisor in Public and Regulatory Affairs

11:50 - 12:20
INVESTMENT: Investment strategy by destination and asset.
  • Francisco Bullón, Partner at Home Capital.
  •  José Luis Rexach, Managing Architect at Bekinsa
  • Axel Capriles, Managing Director at Orinoquia Real Estate SOCIMI

MODERATOR: Jorge Rosillo, Founding Partner in Rosillo Rein Advisors.

12:20 - 12:30
SAVILLS DATA REPORT: Insight into the investment market in the flexible tertiary accommodation segment.

Javier Oroz, Hotel Manager at Savills

12:30 - 13:00
OPERATORS AT: Serviced Apartments Operators: strategic perspectives on operating models and brands
  • Alfonso Murillo, Corporate Director of Panoram Hotel Management
  • Álvaro Valero, Investment Manager at Magno Investments
  • Anxo López, Real Estate Expansion en Numa Stays Spain and Portugal
  •  

MODERATOR: Javier Oroz, Hotel Manager at Savills

13:00 - 13:30
INVESTMENT: Capex and Opex , keys to (re)positioning a flex asset
  • Ángel García, Commercial Director of companies in Eastern Andalusia at CaixaBank
  • Álvaro Marzo, Technical Director at All Iron Real Estate Group
  • Javier Martínez, Business Director Hospitality Area Sutega

MODERATOR: Pepe García Hirschfeld, Director at Hirschfeld Real Estate.

13:30 - 14:00
OPERATORS: Key technology integrations for competitive efficiency
  • Nicole Pierro, Commercial Director Europe at Icnea
  • Gabriel Perez, Global Sales Director at Roomonitor
  • Pepe del Rio, Managing Director and Founder at Alohamundi
  •  

MODERATOR: Javier Casbas, Chief Executive Officer at The Charming Concept

14:00 - 14:35
REGULATIONS: The Single Register, VAT and other regulatory changes affecting the short and medium season.
  • Nacho Chaves, Vice-President in AVVAPro, Consultant and Urban Architect
  • Javier Toribio, Partner at Andersen Seville
  • Álvaro Graciani, Partner at Graciani Lawyers.
  • Asier Pereda, President of StayAlliance

MODERATOR: Paloma Amat, Vice-president at AvvaPro Andalusia

14:35 - 14:40
Event Close

Carlos Pérez-Lanzacfounder Vitur

14:40 - 15:30
Social program. Spanish Wine Reception

Social agenda and networking

9:40 - 10:15
INSTITUTIONAL PANEL: "REGULATORY FRAMEWORK FOR FLEXIBLE HOUSING".

This panel will address the current regulatory framework governing the Flexible Accommodation sector in the Community of Madrid, in a context where tourism and new types of accommodation demand greater flexibility and constant updating. With recent changes in regulations to regulate supply, the panel will discuss how these policies impact on competitiveness and balance in the market.

The roundtable will bring together experts in tourism legislation and institutional representatives to explore how new regulations may affect the sustainability of the sector.

Speakers

Moderator: Pablo Vera AntónSenior Director of Public Policy and Regulatory Affairs at Kreab Spain.

10:15 - 10:25
Roomonitor Keynote: "Optimisation, control and customer experience in Flex Living".

Roomonitor will help us understand how to achieve a good guest experience by having control of the properties and the security that everything will be managed. We work in a 24/7 industry where at every moment the guest must be taken care of and where we must also know what is going on in the property while maintaining a balance between the experience and the operational and coexistence. Technology and human resources help every day to improve these aspects.

Rapporteur: Gabriel PérezHead of Sales & Partnerships at Roomonitor & Head of Public Relations weRespect.

11:15 - 12:00
Coffee break

Relax and enjoy a coffee while networking with other professionals in the sector.

13:30 - 14:05
REGULATORY AND URBAN PLANNING PANEL: "DEFINING A SUSTAINABLE CITY MODEL".

This panel will address how Madrid is transforming its urban model to create a city that is more sustainable and adaptable to the needs of its inhabitants. At the centre of the debate will be the recent regulations that promote new land uses. The new urban planning model proposed by the Community of Madrid, focused on sustainability, will be explored in detail, highlighting its challenges and the opportunities it offers to make the city more liveable and ecologically responsible.

Speakers:

Moderator: Susana RodríguezCommercial Director and Responsible for Residential and Alternative Accommodation at Savills.

14:05 - 14:15
Closing Vitur Forum Madrid
14:15 - 15:30
SPANISH SOCIAL WINE

Continue to enjoy networking and generating leads and business opportunities for your accommodation business.